It’s simply reciprocity.
The very human behavior Dr. Cialdini talks about.
So many mentors, colleagues, teachers, companions, friends have selflessly shared with me their hard-earned knowledge.
Books are how I hope to somehow pay back their generosity: by enshrining the many things they’ve taught me on the page, attributed, stated clearly, with good examples. I am a “how-to book” snob. I wanted to write ones that were useful and true.
Rachel Muir’s son →
Thanks, Tom! I have to say I feel like I’m talking to a celebrity. I loved your book, “What Your Donors Want... and Why!”——it really helped me when I first got into fundraising, and I used it as a framework to help build a culture of philanthropy at my current organization. Thank you for sharing your wealth of knowledge.
~ Chloe C., Fundraiser