Your lapsed donors might prove more responsive than first-time donors. The evidence you will read emerged recently from one of the fastest growing states in America.
Read MoreFundraisers run into so much internal resistance. For no intelligent reason. It's frustrating. Demoralizing. Undermines revenue big time. Contributes nothing worthwhile. And yet it persists.
Read More"In donor communications, untrained opinions are not only worthless, they're dangerous to your nonprofit's bottom line." ~ from What Your Donors Want ... and Why! ~ chapter 7, titled: "You know who is not your customer? Your boss and board."
Read MoreYour fundraising appeal has cleared its first BIG hurdle: >>> Someone has opened it!!! <<<
Break out a small glass of champagne. This time, your intended audience didn't ignore your appeal ... have you fired your “moral challenge” yet?
The biggest problem in fundraising comms? Insiders! Working with “the smartest people in the room.”
Read MoreBefore you copy some other's charity's appeal, make sure they got decent results. Always, always, always ask: So, tell me, how did it do?
Read MoreApplying some quick down-to-earth tests developed with psychologist Jen Shang, I can usually tell within seconds whether a letter is built to succeed or built to fail.
Read MoreAn emotionally satisfying, honest, earnest, deeply-felt, NON-transactional thank-you from Save the Elephants to their newest donors worldwide.
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