Yr strongest-ever Giving Tuesday starts now
File under: Your best Giving Tuesday yet?
From a brilliant and FREE downloadable e-book called Heartable Fundraising Writing by Julie and Brett Cooper...
25 Giving Tuesday subject lines
for you to swipe
Here's chapter 40, reprinted with kind permission:
On Giving Tuesday, I'm guessing, you don't want to look like just another green apple in a big bowl of other green apples.
It's better if you stand out . . .
You can do that by avoiding having the same "Giving Tuesday"-flag-waving subject line as everyone else in your supporters' inboxes.
See what we mean? What you need instead, maybe, is:
25 Giving Tuesday subject lines for you to swipe ✨
Each of the following subject lines represents a nice red apple for you.
You'll notice none of them have the words "Giving Tuesday." People want to give because they love your cause and your offer, not just because it's Giving Tuesday.
Yes, it's fine to use "Giving Tuesday" in one of the subject lines for your email campaign; just be sure to mix it up and use a variety of approaches to create interest.
So, here are 25 "red apple" subject lines for you to use as-is . . . or to inspire ideas of your own:
Today’s best deal: [insert offer]
Giving thanks for you <first name>💛
Make 2X the impact today!
💵 = 💵 💵 until midnight . . .
Here’s where you come in <first name>
Resending [name of previous sender's] message (ICYMI)
More fun than an episode of [relevant current hit tv show]
📎 We’d love to see your name on this list
It’s not too late! Another chance to [insert offer]
⏰ Just hours left to match your gift . . .
What your gift means for [insert beneficiary]
[EXTENDED] Another opportunity to 3X your impact!
⏳ Last call: Match expires at midnight, <first name>
So much gratitude for you 🙏
Before it’s too late for [beneficiary/cause] . . .
So close. Can you help <first name>?
<name>, your gift goes 2X as far for [cause]
ONE day only: Your gift goes TWICE as far
By the end of today . . .
This is big, <first name>
3, 2, 1 reasons why . . .
Hours left to D⏰UBLE your gift
<first name>, I wish you could meet [name of person in story]
Why [name of donor] is choosing [cause] today . . .
Why we are #BetterTogether today 💗
As Will Hunting says, "How do you like them apples?" And remember, the only purpose of a subject line is to get an email opened . . . so it's important to feature a variety of styles and wordings.
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Dear Reader: This is an excerpt from Tom Ahern’s e-newsletter. Did you miss crucial back issues of this how-to e-news? Immediately available! Just GO here. (And scroll down just a bit to sign up for Tom’s revenue-boosting tips and insights. In your inbox regularly. It’s free.)