<?xml version="1.0" encoding="utf-8"?>
				<!-- generator="ss" -->
				<!-- content type="News Category 3" -->
				<rss  version="2.0">
				<channel>
				<title>Ahern Donor Communications, Ink. : News Category 3</title>
				<link>http://aherncomm.com/</link>
				<description>Donor communications, written and audited by a leading expert.</description>

<language>en-gb</language>
				<copyright>Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.<br>All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: <a class='DarkLink' href='mailto:a2bmail@aol.com'>a2bmail@aol.com</a></copyright>
				<managingEditor>remo@nospam.com (Webmaster)</managingEditor>
				<webMaster>remo@nospam.com (Webmaster)</webMaster>
				<pubDate>Mon, 20 May 2013 22:19:22 -0400</pubDate>
				<lastBuildDate>Mon, 20 May 2013 22:19:22 -0400</lastBuildDate>
				<docs>http://backend.userland.com/rss</docs>
				<generator>ss (http://ss.org)</generator>
				<ttl>60</ttl>
					<image>
					<title>Ahern Donor Communications, Ink. : News Category 3</title>
					<url>http://aherncomm.com/ss_images/button.png</url>
					<link>http://aherncomm.com/</link>
					<width>88</width>
					<height>31</height>
					<description>Donor communications, written and audited by a leading expert.</description>
					</image>
				<textInput>
				<title>Search</title>
				<description>Search Ahern Donor Communications, Ink.</description>
				<name>query</name>
				<link>http://aherncomm.com/search.php</link>
				</textInput>
						<item>
						<title></title>
<link>http://aherncomm.com/news.php?item.225.1</link>
<description><![CDATA[<img src="/ss_images/newspost_images/tweet2.jpg" style="width: 380px; height: 97px; border: 0px solid black" alt="tweet2.jpg" />]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Mon, 20 May 2013 00:24:54 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.225.1</guid>
</item>
						<item>
						<title>Mark your calendars ... eventually</title>
<link>http://aherncomm.com/news.php?item.224.1</link>
<description><![CDATA[This will be <a href="http://www.tasovolunteers.com" rel="external">TASO's</a> 47th annual conference. Encore!!! I'll be doing three workshops that day: on donor-centricity, on newsletters, on marketing bequests.]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Fri, 17 May 2013 00:05:39 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.224.1</guid>
</item>
						<item>
						<title>6 good reasons why you don't need a newsletter</title>
<link>http://aherncomm.com/news.php?item.223.1</link>
<description><![CDATA[Donor communications follow a simple cyclical path: you ask, you thank, you report. Skip a step ... and your retention plummets. Let's deal once and for all with the phantoms that scare you away from doing a successful donor newsletter. <a href="/ss_plugins/content/content.php?content.5115" rel="external">Read</a>.]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Thu, 09 May 2013 14:02:12 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.223.1</guid>
</item>
						<item>
						<title>Confessions of a donor - PART 2!</title>
<link>http://aherncomm.com/news.php?item.222.1</link>
<description><![CDATA[<a href="/ss_plugins/content/content.php?content.5114" rel="external">Read</a>. More intimate, even embarrassingly private, reasons why we've left most of our estate to our community foundation.]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Fri, 26 Apr 2013 03:46:14 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.222.1</guid>
</item>
						<item>
						<title></title>
<link>http://aherncomm.com/news.php?item.221.1</link>
<description><![CDATA[<img src="/ss_images/newspost_images/tatweet.jpg" style="width: 380px; height: 97px; border: 0px solid black" alt="tatweet.jpg" />]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Thu, 18 Apr 2013 00:41:58 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.221.1</guid>
</item>
						<item>
						<title>Why do I give? Confessions of a donor.</title>
<link>http://aherncomm.com/news.php?item.220.1</link>
<description><![CDATA[A blizzard. A fire outdoors. A couple of beers. And a deep self-examination into one donor's motivations. <a href="/ss_plugins/content/content.php?content.5113" rel="external">In this issue</a>....]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Tue, 16 Apr 2013 20:08:37 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.220.1</guid>
</item>
						<item>
						<title>Bequests: The other white meat?</title>
<link>http://aherncomm.com/news.php?item.219.1</link>
<description><![CDATA[Simone and I ARE major donors. Just not yet. Is it time fundraisers in the US, a sluggish market for charitable bequests, took a harder look at why they're failing? Step one: KILL "planned giving." <a href="/ss_plugins/content/content.php?content.5112" rel="external">In this issue</a>....]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Tue, 16 Apr 2013 19:59:41 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.219.1</guid>
</item>
						<item>
						<title>Your "social information" about donors shows others what they should do</title>
<link>http://aherncomm.com/news.php?item.218.1</link>
<description><![CDATA["Social information," a psychologist's term, says essentially, "If you <strong>feel</strong> this way, then <strong>act</strong> this way." Social information plays a unique and vital role in persuasion. Find out how <a href="/ss_plugins/content/content.php?content.5111" rel="external">in this issue</a>.]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Tue, 16 Apr 2013 19:20:29 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.218.1</guid>
</item>
						<item>
						<title>Your donor is your customer ... and in that simple truth fortunes reside.</title>
<link>http://aherncomm.com/news.php?item.217.1</link>
<description><![CDATA[What is the "Fatal Flaw Nonpareil" of donor communications? Answer <a href="/ss_plugins/content/content.php?content.5110" rel="external">in this issue</a>. PLUS new ideas on direct mail frequency, capital campaign "quiet periods," and building a case for the ages!]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Tue, 16 Apr 2013 19:04:06 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.217.1</guid>
</item>
						<item>
						<title>The Case: Getting Your Story Right</title>
<link>http://aherncomm.com/news.php?item.216.1</link>
<description><![CDATA[<a href="/download.php?list.19">Here</a> you go ... and don't forget to <a href="/ss_plugins/content/content.php?content.2021" rel="external">subscribe</a> to Tom Ahern's FREE HOW-TO TIPS e-newsletter, if you're no already part of "donor comms nation"!]]></description>
<author>A2Bmail@nospam.com (Owner)</author>
<pubDate>Sun, 07 Apr 2013 18:01:08 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.216.1</guid>
</item>
						<item>
						<title>Wikipedia is very good at thanks</title>
<link>http://aherncomm.com/news.php?item.213.1</link>
<description><![CDATA[Read the full <a href="/ss_plugins/content/content.php?content.5109">text</a> of the wonderful (i.e., worth copying) thank you I received when I gave to the Wikipedia.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Wed, 02 Jan 2013 10:39:01 -0500</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.213.1</guid>
</item>
						<item>
						<title>4 you: FREE 2013 menu of Ahern workshops downloadable</title>
<link>http://aherncomm.com/news.php?item.208.1</link>
<description><![CDATA[It's 2013, folks. Time to learn something new (i.e., more <strong>profitable</strong> than you have been doing). Review Tom Ahern's menu of "skills-transferring" workshops. Maybe you'll find what you need here. It's fully updated (and even occasionally entertaining). <em>Can Tom Ahern satisfy your hardest audiences?</em> "I've gotten boards to change their tune." Review his workshops, in <a href="/download.php?view.184" rel="external">PDF</a>.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Tue, 01 Jan 2013 23:42:00 -0500</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.208.1</guid>
</item>
						<item>
						<title>The secret to success?</title>
<link>http://aherncomm.com/news.php?item.210.1</link>
<description><![CDATA[Good customer service is everything. It underpins retention. How's yours? This <a href="/ss_plugins/content/content.php?content.5108" rel="external">issue</a> takes you through some guidelines.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Sun, 23 Dec 2012 20:10:36 -0500</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.210.1</guid>
</item>
						<item>
						<title>Speaker scores are in</title>
<link>http://aherncomm.com/news.php?item.209.1</link>
<description><![CDATA[For my workshop on "Direct Mail for Smaller NGOs," <strong>my overall score was 95%.</strong> "What were the most useful ideas you learned and will apply?" Three people said, "Everything." For my workshop named, "Marketing Bequests: The Delicate Art of Asking for That Final Gift," <strong>my overall score was 93%.</strong> Useful ideas? "Examples, awesome. He is inspiring." "Many ideas presented in sequence that was logical and very easily understood." "Everything." "Great information and very engaging." "Too many to list – session was like a 'Best of' survey of research and results by practitioners. Many useful suggestions and resources given."]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Sun, 23 Dec 2012 19:57:06 -0500</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.209.1</guid>
</item>
						<item>
						<title>Meet Jane</title>
<link>http://aherncomm.com/news.php?item.207.1</link>
<description><![CDATA[We went inquirin'. The suspicion: average donors in the US are getting on in years. Yet virtually all the appeals sent their way ignore that fact. Is there more income possible, by taking a different approach? <a href="/ss_plugins/content/content.php?content.5107" rel="external">Read this</a>.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Wed, 24 Oct 2012 05:48:25 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.207.1</guid>
</item>
						<item>
						<title>"We don't trust you!"</title>
<link>http://aherncomm.com/news.php?item.206.1</link>
<description><![CDATA[Do your donors trust you? Probably not that much. There are things you can do, however, to fix that. <a href="/ss_plugins/content/content.php?content.5106" rel="external">Read more</a> about this vital, yet oft-neglected, issue.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Thu, 20 Sep 2012 08:18:40 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.206.1</guid>
</item>
						<item>
						<title>Go negative, tell stories</title>
<link>http://aherncomm.com/news.php?item.205.1</link>
<description><![CDATA[We're living in the Golden Age of brain science. Take advantage! As this <a href="/ss_plugins/content/content.php?content.5105" rel="external">issue</a> of my e-newsletter urges....]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Sat, 01 Sep 2012 14:34:49 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.205.1</guid>
</item>
						<item>
						<title>Elevator speech? Just say no.</title>
<link>http://aherncomm.com/news.php?item.204.1</link>
<description><![CDATA[Will your elevator speech persuade a prospect to make a gift? Unlikely ... for all sorts of reasons. Find out in <a href="/ss_plugins/content/content.php?content.5104" rel="external">this issue</a> of my e-newsletter why figuring out your elevator speech could be a waste of time.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Sat, 01 Sep 2012 14:26:07 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.204.1</guid>
</item>
						<item>
						<title>Why does pro direct mail...</title>
<link>http://aherncomm.com/news.php?item.203.1</link>
<description><![CDATA[I run into this a lot ... and judging from the strong response the article is receiving, other people do, too: <em>Why do professionally-written direct mail appeals sound the way they do?</em> Well, there are many and well-tested reasons. <a href="/ss_plugins/content/content.php?content.5103" rel="external">See for yourself.</a>]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Tue, 24 Jul 2012 13:13:56 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.203.1</guid>
</item>
						<item>
						<title>Experts stand up for emails</title>
<link>http://aherncomm.com/news.php?item.202.1</link>
<description><![CDATA[Two issues ago, I reported on Jeff Brooks' comment that his firm no longer does emailed newsletters for any clients, because ten years of testing found that e-newsletters produced no significant revenue. And a lot of folks begged to differ! In this <a href="/ss_plugins/content/content.php?content.5102" rel="external">new issue</a> of my e-newsletter, we hear from three heavy-hitters who generate loads of gifts from emailed news and appeals. This is a good one, if you're trawling for front-line tips.]]></description>
<author>remocampopiano@nospam.com (Sofie)</author>
<pubDate>Tue, 10 Jul 2012 10:28:34 -0400</pubDate>
<guid isPermaLink="true">http://aherncomm.com/news.php?item.202.1</guid>
</item>
				</channel>
				</rss>