Ahern Donor Communications, Ink.: How to write a headline

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December 2008 bonus issue

How to write a headline

"Hookier?"

It's the most essential skill in fundraising communications -- and almost no one does it well: writing headlines. Why so important? Because headlines are virtually all anyone ever reads, so if you're hoping to get a message across, you need really effective headlines, NOT the nonsense that passes for headlines in so many donor newsletters and websites. Read.

01/14/09

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