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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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Reprinting material
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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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December 2008 newsletter
Courtesy of Dale Carnegie
The secret's out: Become donor-centric, raise more money
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Donors are beautiful. Their inner-most thoughts are gorgeous: "I hope to change the world. Relieve pain. Add something worthwhile to this spinning planet. Or to my community. I want to change lives. Help a stranger. Make a difference. Be good. Be worthwhile. Yes, I know there are 305 million residents in the United States alone. But, even so, I can, as an individual, make a difference right now. If I care enough. And if I can find the right charity." Are you the right charity?
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.
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