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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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MAY 2013
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Reprinting material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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Make more moneyCases made easyProfitable newsletters
Retention 101 
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New workshop from Ahern, Ink.
Audit yourselves
Are you donor-centric? Are you retention-bound? Let's find out.
In this unique (no one else does it), new (created summer of 2008) workshop, you'll learn how communications (1) attract donors and (2) retain donors. (And P.S.? Some of the other one-penny experts on the circuit have it all wrong.)

In this workshop, you'll learn an easy checklist of questions that allows you to accurately judge your communications against a rigorous list of best standards assembled from the world's top fundraising communicators, the people who always succeed in raising money. Are you as good as the best? Find out.

Most nonprofits do not follow these rules. So, most nonprofits underperform as fundraisers. Learn what it takes to achieve results (it's surprisingly easy).

FYI? Contact Tom Ahern at 401-397-8104 or email.
07/29/08
Recent Newsletters
13.07 The charity newsletter: Friend or foe?
Getting past your unprofitable fears
13.06 Confessions of a donor ... part 2!
"Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?
13.02 Know thy customer ... Who's buying you?
Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.
13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew.
Social Information = Donor Growth Hormone
13.04 Bequests: The other white meat?
"Planned giving" might well be a major marketing misstep....
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.