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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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Reprinting material
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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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New how-to: Writing the case for a major capital campaign
Got to raise a billion?
Learn the science and secrets of telling your story in a donor-inspiring way.
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A major campaign is different.
To make goal in a typical billion-dollar university campaign, you'll need to convince more than 100,000 people to give. Maybe half of them will be first-timers who have never given you a penny before.
What makes people rally? A good story helps. But good stories don't just happen. They're carefully made. A terrific case statement is as much applied psychology as it is good writing. And most institutions focus on exactly the wrong things.
Learn what it takes to make a great case. Ahern Communications now offers staff training and leadership orientation for institutions embarking on major capital campaigns. We developed this training over several years and field-tested it. It transfers to your staff and leadership the best practices of the world's most successful campaign case writers. For full details, email us or phone 401-397-8104.
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.
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