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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
15.1: It's up to fundraisers to know how donor communications work best.
Your boss isn't the problem, necessarily
14.21: Tom's big prediction for 2015
Baby boomers bulldoze all-time fundraising record
14.20: "Gift of joy" + Dr. Frankl's pursuit of purpose: "Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Sorry, Chief, being literate is not enough.
Dear Boss: You're killing me
Second-guessing EDs stunt the growth of donor communications
But for a thin crust of work, mostly written by expensive hired guns, donor communications are typically...well, clueless? Literally, they do not know what they are doing, a humble opinion based on evaluating thousands of comms from hundreds of organizations, of all types and sizes. Luckily, a little staff training can fix the problem. But a new problem frequently then joins the fray: a second-guessing executive director. The staff now knows what to do. But the ED won't permit it. Counter-productive? Obviously. Frustrating? Amazingly so. Demoralizing? You betcha. In my latest e-news, I give you a message you can show your boss. Let reason prevail? Click.
02/23/08
 
Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.