Ahern Donor Communications, Ink.: How to win a $50 million bond campaign

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Developing popular donor newsletters
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The risks? Substantial. The payoff? Groundbreaking change in 39 cities and towns.

How to win a $50 million bond campaign

Three intrepid funders banded together to reverse a state's negative attitudes toward affordable housing. And succeeded beyond their wildest dreams.

03/02/08

Recent Newsletters

•	13.07 The charity newsletter: Friend or foe? Getting past your unprofitable fears

•	13.06 Confessions of a donor ... part 2! "Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?

•	13.02 Know thy customer ... Who's buying you? Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.

•	13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew. Social Information = Donor Growth Hormone

•	13.04 Bequests: The other white meat? "Planned giving" might well be a major marketing misstep....