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JULY 2015
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Recent Newsletters
15.9: Creativity can be decoded and taught.
Dr. Jen Shang, "the world's first philanthropic psychologist," as the New York Times ungrammatically dubbed her back in 2012, is absolutely right.
15.8: Steal the studs off these XDC examples...
The perfect donor newsletter? How likely is it that one of the world's most donor-centered newsletters comes out of a small, local charity in the Berkshires? And a literacy charity in Milwaukee blows the doors off the envelope teaser?
15.7: You're fired until you have a solid monthly giving program launched
Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a forever spring flowing 5 times faster.
15.6: How to write a healthy direct mail appeal...
Things you think about
15.5: Why a 95-year-old woman suddenly sent... a $500 check
Sell HOPE. See where it gets you.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Planning...
Fab Retention 101
 
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What heat maps reveal about online eye movement
Make your home page devilishly effective? Free Eyetrack III research sinfully informative
Wield the power to make visitors to your site stare longer, harder
...read more
06/25/07
 
Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.