Ahern Donor Communications, Ink.: Make your home page devilishly effective? Free Eyetrack III research sinfully informative

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What heat maps reveal about online eye movement

Make your home page devilishly effective? Free Eyetrack III research sinfully informative

Wield the power to make visitors to your site stare longer, harder

06/25/07

Recent Newsletters

•	13.07 The charity newsletter: Friend or foe? Getting past your unprofitable fears

•	13.06 Confessions of a donor ... part 2! "Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?

•	13.02 Know thy customer ... Who's buying you? Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.

•	13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew. Social Information = Donor Growth Hormone

•	13.04 Bequests: The other white meat? "Planned giving" might well be a major marketing misstep....