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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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MAY 2013
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Reprinting material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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2 new Ahern seminars
"Let me be very blunt."
Available from no one else on earth
New seminar #1: How to Manipulate People Into Giving You Money (Trust me: that's a good thing.) The neuroscience and other science behind stimulating response.

New Seminar #2: Giving Your Board Something Fascinating to Say. Boards want to help ... but they don't know what to say. And they're afraid to make mistakes. Dump those dumb "elevator speeches." It's time for some plain old, down to earth, conversation. Anyone can do it well.

Call me in the US at 401-397-8104. Happy to travel. In the last year or so, spoke in Australia, Belgium, Italy, New Zealand and across North America.
06/13/12
Recent Newsletters
13.07 The charity newsletter: Friend or foe?
Getting past your unprofitable fears
13.06 Confessions of a donor ... part 2!
"Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?
13.02 Know thy customer ... Who's buying you?
Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.
13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew.
Social Information = Donor Growth Hormone
13.04 Bequests: The other white meat?
"Planned giving" might well be a major marketing misstep....
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.