Ahern Donor Communications, Ink.: Read

Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness

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MAY 2013

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Reprinting material

Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.


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Bunch of newsletter back issues added...

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For those of you searching for specific, recent back issues of my e-newsletter, here you go. This one answers a few good questions about marketing and donor newsletters. This one reveals why we're leaving our estate to charity. This one inquires "Are thanks really necessary?"The "Thanks Wars" continue in the next issue. Asking me how I'd prefer to be addressed (Tom or Thomas) is the profitable thing to do.

05/25/12

Recent Newsletters

•	13.07 The charity newsletter: Friend or foe? Getting past your unprofitable fears

•	13.06 Confessions of a donor ... part 2! "Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?

•	13.02 Know thy customer ... Who's buying you? Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.

•	13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew. Social Information = Donor Growth Hormone

•	13.04 Bequests: The other white meat? "Planned giving" might well be a major marketing misstep....