Ahern Donor Communications, Ink.: For us: 3,218 net units sold

Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness

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MAY 2013

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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.


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"Billions and billions sold" boasts Mickey D

For us: 3,218 net units sold

Our book from Wiley & Sons

Keep Your Donors makes it small dent in the universe. Published 2008. The latest royalty statement arrived today. Simone and I each got a check for about $500, for 6 months worth of sales. Ah, the luxe life of the author.

04/30/12

Recent Newsletters

•	13.07 The charity newsletter: Friend or foe? Getting past your unprofitable fears

•	13.06 Confessions of a donor ... part 2! "Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?

•	13.02 Know thy customer ... Who's buying you? Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.

•	13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew. Social Information = Donor Growth Hormone

•	13.04 Bequests: The other white meat? "Planned giving" might well be a major marketing misstep....