Ahern Donor Communications, Ink.: Donor news crit wins plaudits

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MAY 2013

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Volunteers of America, Greater New York

Donor news crit wins plaudits

She knows what she wants

"Wow, I can’t tell you how much this specific, thoughtful feedback means to us. (Actually I just did!) You’ve confirmed a number of things I suspected, gave us specific language in the NPR example, and I am taking the Dana-Farber newsletter home to read tonight...." -- Rachel Weinstein, VP/Chief Development & Communications Officer, VOA-Greater New York

03/03/12

Recent Newsletters

•	13.07 The charity newsletter: Friend or foe? Getting past your unprofitable fears

•	13.06 Confessions of a donor ... part 2! "Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?

•	13.02 Know thy customer ... Who's buying you? Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.

•	13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew. Social Information = Donor Growth Hormone

•	13.04 Bequests: The other white meat? "Planned giving" might well be a major marketing misstep....