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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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Reprinting material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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In San Francisco on Super Bowl Sunday...
Jodi G., CFRE: "Best in Show"
@ CASE/NAIS 2012 Conference
"Your presentation was by far the best of the conference. I plan to incorporate all your brilliant ideas starting this week!" She was talking about my morning, 3-hour gig. She didn't see my afternoon 1.25-hour gig, where I tried a new approach. And it flopped.
02/08/12
Recent Newsletters
13.07 The charity newsletter: Friend or foe?
Getting past your unprofitable fears
13.06 Confessions of a donor ... part 2!
"Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?
13.02 Know thy customer ... Who's buying you?
Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.
13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew.
Social Information = Donor Growth Hormone
13.04 Bequests: The other white meat?
"Planned giving" might well be a major marketing misstep....
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.