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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
14.18: The Evil Robot Haunting Your Donor Communications and Making Good Things Turn Out Bad
How Splash.org, a fast-growing international charity with a great reputation, lost my eager monthly gift
14.17: Could the Feds be any clearer, folks? "If your nonprofit does not aggressively promote charitable bequests, then your nonprofit is by definition an irresponsible loser."
High-ranking agency official: "I can't believe people are still on the sidelines about this. It's like being on the sidelines about cigarette smoking."
14.16: "You know what a newsletter is really great for?" Measuring your donors' true mood
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
14.15: Online giving soars to almost nothing
There was a massive amount of little to report for another year; why print won't die
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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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LATEST E-News....
Stories vs. Stats: What's the science?
Bosses often assume that data will win the day. And it will with grants. But NOT with individual donors: they require narrative, thank you very much. Here's the hardcore lab rat science behind that assertion ... plus a bit of advice on "managing up."
LATEST E-News....
The Evil Robot haunting your donor communications and making good things turn out bad
How Splash.org, a great charity, lost my eager monthly gift. Here ...
LATEST E-News....
New IRS ruling warns that NGOs without an effective bequest marketing program are too stupid to live
It's a rich story. Read it here.
LATEST E-News....
Online giving soars to almost nothing
There was a massive amount of little to report for another year
Here's why print won't be going away any time soon.
LATEST E-News....
How do you measure "donor happiness"?
Response to your donor newsletter is a surprisingly accurate gauge.
Give your newsletter a higher purpose, as a thermometer of donor warmth or chilliness. Read this important e-news here .
2015 season begins!
I'll be there. Can you and I spend some time together in magical Seattle? Click here.
NEW client
Boston Children's Hospital Trust
Just audited their donor newsletter
Most fun I've had in months. Great organization!

Test your own knowledge of what should be in an effective donor newsletter, with this "images only" audit, downloadable as a PDF .
More News Items         >>  
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.