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SEPTEMBER 2014
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
LATEST E-News ... Part 3
Competent on Purpose
Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Part 1: Competent on purpose
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
14.9: Will good grammar save us?
Your 10th-grade English teacher was right ... about nothing related to sales.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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For your downloading pleasure....
Permian Basin AFP PDF handout
This is the entire show, in PDF format, of my August 27, 2014 presentation in Midland, TX, for the Permian Basin AFP.
08/29/14
NEW downloadable PDFs
3 handy PDFs for your quick reference
I decided to excerpt some segments from my recent PowerPoint shows. You can download them as PDFs for handy reference when you're tackling similar projects. One PDF analyzes the case for support inside Jen Wastrom's amazingly effective 2010 appeal for the Mark Twain Library. Another explains the neuroscientific reason why jargon is your enemy in fundraising ... and offers tips instead for igniting interest in your readers. The third PDF opens the discussion on "natural constituencies." Every cause has one: a group of people predisposed to give to you. But how to find them? Get them into a fight.
08/23/14
Census
Ahern how-to e-newsletter surpasses 9,000 subscribers
On August 21, 2014, the donor-centerrific reader pool for the Ahern e-newsletter, introduced in 2001, missiled over the 9,000 mark. Join the tribe! We want you! Currently (and until 2035, experts say) the biggest growth opportunity for fundraising is in steadily upgraded donor communications.
08/21/14
LATEST E-News ... Part 3
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
Give donors purpose they can afford. Get your website in better working order for donations. And learn this simple 4-part story formula (you'll never need learn another). Read it here.
08/05/14
New AHERN product introduced...
The LIVE Audit
Combination audit & training
Playing in PPT or Prezi now, on a screen in your office....

Bringing the gift of good criticism and best-practice (i.e., most lucrative practice) advice gently to your organization, with everyone in the approval loop (those nominally known as "your demented overlords") and everyone on the creative team (including fundraisers and communications people) hearing the SAME messages. They can ask their questions. Everyone sees the science. So there's no down-stream kerfuffle. Just feeling this out. Piloting in 1stQ 2015 with client already signed. If you're curious (or desperate), email tom @ a2bmail©aol.com
08/04/14
We find her strangely mesmerizing
Precious, the Cat
She's a subscriber
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07/28/14
LATEST E-News … Part 2
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
The dark but successful arts -- part 2
07/20/14
Results just in!
Carnegie Library of Pittsburgh sees 366% uptick in newsletter-triggered giving
Adopting extreme donor-centricity does the trick
[Click to view Carnegie's 2014 donor newsletters one and two.] Charla Irwin-Buncher, Annual Giving Manager at the Carnegie Library of Pittsburgh, wrote, "I hope this email finds you doing well. I was catching up on your Love Thy Reader emails and I thought I would check in with you about the results we are seeing following our [Ahern] audit.

"We completely revamped our approach to our donor newsletter with a focus on making it far more donor centric. We also took all the packaging tips you suggested (#10 envelope, 4 pages, separate reply device, etc.)
...read more
07/20/14
More News Items         >>  
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.