Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
There was a massive amount of little to report for another year; why print won't die
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Bosses often assume that data will win the day. And it will with grants. But NOT with individual donors: they require narrative, thank you very much. Here's the hardcore lab rat science behind that assertion ... plus a bit of advice on "managing up."
The Evil Robot haunting your donor communications and making good things turn out bad
How Splash.org, a great charity, lost my eager monthly gift. Here ...
New IRS ruling warns that NGOs without an effective bequest marketing program are too stupid to live