They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
As the fundraiser for a research charity, Suzie gets flamingly second-guessed by her presumptuous bosses. As a volunteer, though, she can do her appeals any way she likes ... and is raising serious bucks for a NYC animal rescue charity. Read her tale of woe and triumph here.
* blush *
Megan H., D of D at a major NYC charity, likes her new audit
"Tom, Thank you. How you can make a group of people this excited to read about what they have to work on - I don't know. But our team couldn't agree more with your insight in this audit. Your observations reinforced our suspicions around some of our work and made us look critically at other areas that we've never really considered before. We can't wait to implement all of this amazing feedback into our work."
* blush *
From Yvette X, Oxfam YZ....
"Tom, I think nearly every person in your workshop has now come to me and thanked me for organising your visit. They absolutely adored you, your style (your glasses were mentioned as funky!), your know-how and the depth of experience you demonstrated. If you were ever to be in our patch again, they would jump at the opportunity for another workshop. Thank you so much for being so generous with your knowledge."
* blush *
Julie C., United Way of....
Exactly what the doctor ordered
"For the record… I value you so much. Our success is directly attributable to you and Perspectives Consulting. I’ll love ya forever."
Talk down to me. I'll like it.
The "great debate" is a blast of swamp gas.
Fundraiser: "We need to write our direct mail at the 6th-grade level, professionals tell me." CEO: "Over my dead body. All our donors are university graduates. We will not demean their intelligence by dumbing things down." Who's right? The fundraiser. Who's ignorant as a pancake griddle? The CEO. Grade level has zero to do with vocabulary or content. It has to do with how fast I can absorb your deathless prose. A low grade level is a fast read. A high grade level is a slow sinking death in the La Brea tar pits. Find out the truth here .
AFP International Conference 2015: What Would Game of Thrones Do?
AFP's MANDATORY logo slide
I'll be doing 4 sessions in Baltimore
For the first time in 2015
Ahern webinars now approved for CFRE continuing ed credit
Register/more info through Nonprofit Marketing Guide.com
There's good news for the eager and accredited in 2015. Tom Ahern's webinars for Kivi Leroux Miller's Nonprofit Marketing Guide.com now qualify for CFRE continuing ed credits. Learn to write direct mail appeals, learn to write a fabulous case for support, learn how to market bequests ... and you can also earn credits at the same time.
Because I'm not Canadian
I have no shame and will share with you messages like this
"Hi Tom, I just wanted to wish you a very happy New Year and to thank you for making me look good in 2014."