Upcoming Workshops

Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.16: "You know what a newsletter is really great for?" Measuring your donors' true mood
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
14.15: Online giving soars to almost nothing
There was a massive amount of little to report for another year; why print won't die
14.14: "Dear Numbskull Robot...." My name's Tom, not Thomas
How MoveOn.org stupidly and avoidably lost me as a donor
14.13: Competent on purpose -- PART 3
What every fundraiser should know about donor comms, IMHO
14.12: Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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I'll be there. Can you and I spend some time together in magical Seattle? Click here.
LATEST E-News....
How do you measure "donor happiness"?
Response to your donor newsletter is a surprisingly accurate gauge.
Give your newsletter a higher purpose, as a thermometer of donor warmth or chilliness. Read this important e-news here .
NEW client
Boston Children's Hospital Trust
Just audited their donor newsletter
Most fun I've had in months. Great organization!

Test your own knowledge of what should be in an effective donor newsletter, with this "images only" audit, downloadable as a PDF .
The sky's the limit when you advertise...
Community foundation "bequest marketing" program soars in just 4 years
This particular community foundation began its bequest marketing program in 2010, once their board voted enough money to make a fair test using targeted advertising on public radio, arts program books, bar journals, and a few other pubs. I worked with them on their planning, then wrote the advertising and collateral. We built a basic sales lead funnel.

I just got the report from them, 4 years in.

Since 2010, with advertising, this community foundation has doubled the number of pledgers in its legacy society, to just about 150.

They've already realized bequests since 2010 worth $15.9 million, some of that from recent society members (RIP).

And "at least four people who requested our bequest brochure already have created permanent funds during their lifetimes."

Not a bad ROI on what I think was a $50K or so initial investment.
In distant second place, Kivi Leroux Miller
Ahern webinar crushes old Bloomerang record
Kivi had 580 sign-ups. It looks like mine's going over 1,000. [Ultimately, 1,114 sites registered.] Kivi brings 'em in. She's dangerously charismatic. But I'm about to double her record. And I was born charisma-deficient. What's the diff? I wonder.
LATEST E-News....
Online giving soars to almost nothing
There was a massive amount of little to report for another year
Here's why print won't be going away any time soon.
Now appearing in the free PDF downloads
Is this the best United Way Annual Report in America?
One of Dr. Adrian Sargeant's 7 reasons why donors remain loyal to a charity is this: you take them on a journey. This particular UW AR, under the close stewardship of ED, Julie Capaldi, does an extraordinary job of deeply communicating with readers' emotions, using techniques like donor-centricity and a bold, storytelling style. [Here's the downloadable PDF. ] Jeff Brooks: "Ugly works. Tacky works. Corny, embarrassing, and messy all work. In print, or in digital."
Thank you, Pat!
Crisis Aid International sends its gratitude
Wrote Pat Bradley in September 2014, "I also want you to know your blogs & advice have helped us raise more than $9 million since I started following you! For that that I will always be in debt.... Blessings, Pat"

From their website: "In September 2000, Pat Bradley witnessed the results of the genocide in South Sudan first hand and knew at that moment 'doing nothing' was not an option. His helplessness turned into action as he returned to the United States to raise money for starving people in 'no-go zones' where starvation, disease and danger are a part of everyday life."

I deserve nothing, of course. Pat & Sue Bradley are courageous and driven ... and their charity does SO much good. They fly into places that Navy SEALS avoid, to render desperately-needed assistance. If you're looking for a smaller charity with a huge impact, consider Crisis Aid International.
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.