Writing your case for support Crafting direct mail and other donor correspondence Developing popular donor newsletters Down-to-earth training in best practices Auditing donor communications programs for effectiveness
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
2014: Ahern speaks to TX Symphonies in BBQ cap Tyler
This will be TASO's 47th annual conference. Encore!!! I'll be doing three workshops that day: on donor-centricity, on newsletters, on marketing bequests.
05/17/13
Latest e-news....!!!!!
6 good reasons why you don't need a newsletter
Just kidding: there's no excuse.
Donor communications follow a simple cyclical path: you ask, you thank, you report. Skip a step ... and your retention plummets. Let's deal once and for all with the phantoms that scare you away from doing a successful donor newsletter. Read.
05/09/13
Latest e-news....!!!!!
Confessions of a donor - PART 2!
Read. More intimate, even embarrassingly private, reasons why we've left most of our estate to our community foundation.
