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Trust is one of just two preconditions that a charity must meet to become eligible for a new donor's gift. See here how easy it is for you to establish trust.
Part 3 - Sargeant's 7 principles of donor loyalty
Acquiring new donors is the easy part. Keeping them is a science. In part 3, obeying the commandment, Thou Shalt Connect.
Christie Holderegger / VOA, Northern California & Northern Nevada
"We did it! Thank you both [Lori Jacobwith et moi; though the real credit goes to VOA, NC & NN itself; beautiful execution] for being a part of this and giving me advice and feedback when we launched our Save the Senior Safe House campaign." Here's her official and extremely donor-centered announcement: "You did it! In four short weeks, you helped raise $198,000 to save our community’s Senior Safe House! Today, I am thrilled to announce that the Sacramento Senior Safe House will remain open this year and with continued support for years to come!" All hail: an emerency campaign that worked in 2014 and kept a lot of destitute and aged folks safe and comfortable.
"You, it's thanks to you that Foxdale is receiving additional gifts year after year without even asking. That's right, we don't ask (well once a year when the local foundation has a giving day) and more people keep making more gifts. What happened in that time? We have practiced what you preach telling donors throughout the year how they, and their gifts, make a difference in the lives of staff and residents."
Part 2 - Principle #3 of Sargeant's Seven: Connect the dots
Ahern's exploration of Dr. Adrian Sargeant's key 7 reasons behind strong donor loyalty continues here with Principle #3: Donors understand that when they give, someone will be helped ... and if they don't give, someone might NOT be helped.
Part 1 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors. Here are principles #1 and #2, demonstrated with practical examples.
Jan 27, 2014
Angel Aloma, Food for the Poor ED
"I received your [new] book on newsletters. So good! I wanted to thank you for the book and also for the many kind references to Food For The Poor . I want to reiterate that much of what we are doing now in regards to donor centricity was inspired by your wonderful presentation at the IFC. I am convinced that the reason why we have grown in the last years of tough economic conditions in the country is because of that wonderful switch that you inspired – we surpassed a billion dollars in aid this year to our 17 countries (GIK + Cash)."
Why flattery always works....
"Confirmation Bias": We trust new info that confirms our existing views