Charities that get straight A's in 7 things reap the rich rewards of contented donors.
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I have attended the AFP International Conference on Fundraising in San Antonio and I wanted to congratulate for your presentation. You have offered the most memorable conference of all.The passion you have shown and your expertise were very inspirational. You truly are a dynamic performer and speaker and you have been able to share your vision with humour and energy. Listening to you just made me want to commit more to my work and increased my dedication to philanthropy.
Elsa Desjardins Director, Events and Fundraising Projects Montreal Heart Institute Foundation
Part 5 - Sargeant's 7 principles of donor loyalty
The fifth and final installment of Dr. Adrian Sargeant's research into donor loyalty, here: interaction with your donors and "taking them on a journey."
Let's try that one more time....
Tom Ahern's Attempted Redemption Tour
VAFRE offers AWOL speaker 2nd chance
On Feb 11, something awful happened as I lay in bed doing my morning reading. The phone rang. A familiar voice said, "Tom, what's your ETA?" I replied, "Well, I'm flying down to Richmond Thursday for the Friday presentation." There was a pause. I heard, half-strangled, half-praying: "Are you joking?" I was not. "Tom, it's today! Everybody's here right now." And there you had it: a sold-out crowd and a speaker who had the wrong day.
Well, they're a cosmically gracious bunch in Virginia. They're giving me a Mulligan. If you'd like to be there for my Attempted Redemption Tour (One Time, One City Only -- I forever hope), join me at 8:30 AM in Richmond, VA for a half-day immersion session on donor-centered communications. For full details, visit the VAFRE website.
Jim Sardina, Annual Giving Manager, Sharp HealthCare Foundation
"It is official … thanks to your writing you have helped the foundations at Sharp HealthCare receive over 10,000 Doctors’ Day gifts. A mere 'thanks' doesn’t come close to the gratitude we all have for you."
Part 4 - Sargeant's 7 principles of donor loyalty
Trust is one of just two preconditions that a charity must meet to become eligible for a new donor's gift. See here how easy it is for you to establish trust.
Part 3 - Sargeant's 7 principles of donor loyalty
Acquiring new donors is the easy part. Keeping them is a science. In part 3, obeying the commandment, Thou Shalt Connect.
Christie Holderegger / VOA, Northern California & Northern Nevada
"We did it! Thank you both [Lori Jacobwith et moi; though the real credit goes to VOA, NC & NN itself; beautiful execution] for being a part of this and giving me advice and feedback when we launched our Save the Senior Safe House campaign." Here's her official and extremely donor-centered announcement: "You did it! In four short weeks, you helped raise $198,000 to save our community’s Senior Safe House! Today, I am thrilled to announce that the Sacramento Senior Safe House will remain open this year and with continued support for years to come!" All hail: an emerency campaign that worked in 2014 and kept a lot of destitute and aged folks safe and comfortable.
"You, it's thanks to you that Foxdale is receiving additional gifts year after year without even asking. That's right, we don't ask (well once a year when the local foundation has a giving day) and more people keep making more gifts. What happened in that time? We have practiced what you preach telling donors throughout the year how they, and their gifts, make a difference in the lives of staff and residents."