How MoveOn.org stupidly and avoidably lost me as a donor
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There was a massive amount of little to report for another year
Here's why print won't be going away any time soon.
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Response to your donor newsletter is a surprisingly accurate gauge.
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2015 season begins!
I'll be there. Can you and I spend some time together in magical Seattle? Click here.
Boston Children's Hospital Trust
Just audited their donor newsletter
Most fun I've had in months. Great organization!
Test your own knowledge of what should be in an effective donor newsletter, with this "images only" audit, downloadable as a PDF .
The sky's the limit when you advertise...
Community foundation "bequest marketing" program soars in just 4 years
This particular community foundation began its bequest marketing program in 2010, once their board voted enough money to make a fair test using targeted advertising on public radio, arts program books, bar journals, and a few other pubs. I worked with them on their planning, then wrote the advertising and collateral. We built a basic sales lead funnel.
I just got the report from them, 4 years in.
Since 2010, with advertising, this community foundation has doubled the number of pledgers in its legacy society, to just about 150.
They've already realized bequests since 2010 worth $15.9 million, some of that from recent society members (RIP).
And "at least four people who requested our bequest brochure already have created permanent funds during their lifetimes."
Not a bad ROI on what I think was a $50K or so initial investment.