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MAY 2015
Upcoming Workshops


Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.7: You're fired until you have a solid monthly giving program launched
Do the easy math. Then get to work. Cash gifts are a drink of water. Monthly giving is a forever spring flowing 5 times faster.
15.6: How to write a healthy direct mail appeal...
Things you think about
15.5: Why a 95-year-old woman suddenly sent... a $500 check
Sell HOPE. See where it gets you.
15.4: Your new donors await on Facebook.
Early adopter makes fortune online. Plus major gift prospecting 2.0.
15.3: See, boss, this stuff works
Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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LATEST E-News....
Monthly giving cures several major fundraising ills
Yet so few charities push it well ... even the big guys
In this take-no-prisoners guest article by monthly giving expert, Erica Waasdorp, learn how much money you're actually losing by not doing a better job of promoting monthly giving to your current and newly acquired donors. Harvery McKinnon calls monthly giving "hidden gold." Erica calls it "the sleeping giant." Monthly giving sends the lifetime value (LTV) of a participating donor through the roof while at the same time trimming your fundraising costs.
LATEST E-News....
How I write direct mail
Rule #1: love your donor deeply, fully, abundantly, extravagantly. Then double it, with sauce on top. Have a look inside my "loverizing" style.
LATEST E-News....
95-year-old woman sends big unexpected check: Why?
"You've given me hope," she avers. This story speaks volumes about the donor's state of mind. Lots of good tips, too, for earning your donors' love.
LATEST E-News....
7 miracle cures for your donor newsletter
Expert advice from a couple of NW/US-based top performers.
LATEST E-News....
Facebook may be the world's best mass prospecting tool ... and then there's major gifts prospecting
Back from Australia with a new report on how one charity BIG time on Facebook. Plus a review of major gift prospecting from the experts at DonorSearch. Read more....
* blush *
Training going OK?
"Tom Ahern never ceases to amaze me with how kind, quick-witted, and smart he is! These coaching sessions are great!" -- Nancy W., AZ, March 2015
LATEST E-News....
Yes, it works.
As the fundraiser for a research charity, Suzie gets flamingly second-guessed by her presumptuous bosses. As a volunteer, though, she can do her appeals any way she likes ... and is raising serious bucks for a NYC animal rescue charity. Read her tale of woe and triumph here.
* blush *
Megan H., D of D at a major NYC charity, likes her new audit
"Tom, Thank you. How you can make a group of people this excited to read about what they have to work on - I don't know. But our team couldn't agree more with your insight in this audit. Your observations reinforced our suspicions around some of our work and made us look critically at other areas that we've never really considered before. We can't wait to implement all of this amazing feedback into our work."
More News Items         >>  
Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: Twitter handle: thattomahern.