The perfect donor newsletter? How likely is it that one of the world's most donor-centered newsletters comes out of a small, local charity in the Berkshires? And a literacy charity in Milwaukee blows the doors off the envelope teaser?
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A blizzard. A fire outdoors. A couple of beers. And a deep self-examination into one donor's motivations. In this issue....
Bequests: The other white meat?
Simone and I ARE major donors. Just not yet. Is it time fundraisers in the US, a sluggish market for charitable bequests, took a harder look at why they're failing? Step one: KILL "planned giving." In this issue....
Your "social information" about donors shows others what they should do
"Social information," a psychologist's term, says essentially, "If you feel this way, then act this way." Social information plays a unique and vital role in persuasion. Find out how in this issue.
Your donor is your customer ... and in that simple truth fortunes reside.
What is the "Fatal Flaw Nonpareil" of donor communications? Answer in this issue. PLUS new ideas on direct mail frequency, capital campaign "quiet periods," and building a case for the ages!
Revised AFP Int'l PDF
The Case: Getting Your Story Right
If you were in San Diego....
Here you go ... and don't forget to subscribe to Tom Ahern's FREE HOW-TO TIPS e-newsletter, if you're no already part of "donor comms nation"!
Wikipedia is very good at thanks
Read the full text of the wonderful (i.e., worth copying) thank you I received when I gave to the Wikipedia.
Calling all AFP chapters: "up-skill" in 2013....
4 you: FREE 2013 menu of Ahern workshops downloadable
"We made Tom Ahern our keynoter - & broke conference record!"
It's 2013, folks. Time to learn something new (i.e., more profitable than you have been doing). Review Tom Ahern's menu of "skills-transferring" workshops. Maybe you'll find what you need here. It's fully updated (and even occasionally entertaining). Can Tom Ahern satisfy your hardest audiences? "I've gotten boards to change their tune." Review his workshops, in PDF.
The secret to success?
Good customer service = donor loyalty.
Good customer service is everything. It underpins retention. How's yours? This issue takes you through some guidelines.