What every fundraiser should know about donor comms, IMHO
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An annual report devised by one of North America's finest, most donor-centred creative teams, Agents of Good. Judge the evidence for yourself.
Case 4 support ... 2 perfection
The Fresh Start Recovery Centre in Calgary wanted a "brutal" appraisal. How's this for brutal? "What a wonderful case!"
Free downloadable PDF
Digital Flip Cards
Donor Communications Best Practices
It's a PDF. It can sit on your computer desktop for easy reference. It's a compendium of best practices for your appeals, newsletters, cases, annual reports, as well as your all-important digital realm. And it's free. Get it!
"...done the Tom Ahern style..."
Martie K. writes, "On another note, I am happy to tell you that I received one $1K gift and one $2K gift from my end-of-year appeal letter -- done the Tom Ahern style. That is AMAZING for Girl Scouts! Most gifts are between $25 to $100. So your influence has found its way to our donors. Thank you!"
How-To E-News Issue 9.17
The Domain Formula
...for donor newsletters: PURE GOLD
Once upon a time, in Seattle, a small rebel force of direct mail fundraisers set out to challenge accepted wisdom and find out exactly how donor newsletters worked best. Destination ahead? Breakthrough!.... Read it now.
How-To E-News Issue 9.16
"Planned giving" newsletters
Does anyone really need these things?
Pity the trees that died in the pursuit of lackluster results. Vendor-generated planned giving newsletters are well intentioned. But they are so wrong, it's hard not to laugh. Read it now.
How-To E-News Issue 9.15
In DM, all response is good
Hoping you'll offend no one in your direct mail? Wrong star to wish on. You know what? Complaints from donors are a good thing ... for all sorts of reasons. Read it now!
How-To E-News Issue 9.14
The Verbatim Rule
You know, it just makes sense.
Jeff Brooks dropped me a line... "Is it true you have a clause in your contract that clients can't change copy? I had dinner with Kivi and she told me that. I find it a bit hard to believe, but it sure would be a blow for fundraising sanity!" Guilty as charged. Read it now!