Writing your case for support Crafting direct mail and other donor correspondence Developing popular donor newsletters Down-to-earth training in best practices Auditing donor communications programs for effectiveness
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
Dear Merlin (I emailed), I am developing a metaphor. I need information about how GOOD is the glue that barnacles use to attach themselves to things? Is it the best glue in the world ... or just mediocre? If you have such information, I will be most grateful.
Merlin dictated back, through Marci, his mom: Barnacle glue is good enough to hold planes that go 4 inches out of the atmosphere but not good enough to ground a rocketship going to one of the new planets...
...of successful donor communications, all in one downloadable PDF
I took a bunch of the most important things to remember when you're trying to write successful donor communications ... and pulled them together into one electronic "flip book."
You can download it right this second as a PDF, for quick reference. And feel free to share it with colleagues and even strangers."Yes! I'll have my flip book, please!"
01/18/10
Just 3 for 2010...
(aw, shucks)
Ms. Grow names her top e-news gurus
Quoted from Pamela Grow's early January 2010 issue of her Grow Report: "By the way, one of my New Year's resolutions has been to devote less time to email, so I've been cleaning out my inbox and unsubscribing to quite a few of the 'gurus' I subscribe to. However, there are three top nonprofit gurus whose newsletters you must subscribe to ... When Tom Ahern's, Lisa Sargent's or Mal Warwick's newsletter appears in my inbox, I always stop whatever I'm doing to read. Sign up - you'll thank me."
