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MAY 2015
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.6: How to write a healthy direct mail appeal...
Things you think about
15.5: Why a 95-year-old woman suddenly sent... a $500 check
Sell HOPE. See where it gets you.
15.4: Your new donors await on Facebook.
Early adopter makes fortune online. Plus major gift prospecting 2.0.
15.3: See, boss, this stuff works
Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Latest e-news....!!!!!
6 good reasons why you don't need a newsletter
Just kidding: there's no excuse.
Donor communications follow a simple cyclical path: you ask, you thank, you report. Skip a step ... and your retention plummets. Let's deal once and for all with the phantoms that scare you away from doing a successful donor newsletter. Read.
05/09/13
Latest e-news....!!!!!
Confessions of a donor - PART 2!
Read. More intimate, even embarrassingly private, reasons why we've left most of our estate to our community foundation.
04/26/13
Latest e-news....!!!!!
Why do I give? Confessions of a donor.
A blizzard. A fire outdoors. A couple of beers. And a deep self-examination into one donor's motivations. In this issue....
04/16/13
Latest e-news....!!!!!
Bequests: The other white meat?
Simone and I ARE major donors. Just not yet. Is it time fundraisers in the US, a sluggish market for charitable bequests, took a harder look at why they're failing? Step one: KILL "planned giving." In this issue....
04/16/13
Latest e-news....!!!!!
Your "social information" about donors shows others what they should do
"Social information," a psychologist's term, says essentially, "If you feel this way, then act this way." Social information plays a unique and vital role in persuasion. Find out how in this issue.
04/16/13
Latest e-news....!!!!!
Your donor is your customer ... and in that simple truth fortunes reside.
What is the "Fatal Flaw Nonpareil" of donor communications? Answer in this issue. PLUS new ideas on direct mail frequency, capital campaign "quiet periods," and building a case for the ages!
04/16/13
Revised AFP Int'l PDF
The Case: Getting Your Story Right
If you were in San Diego....
Here you go ... and don't forget to subscribe to Tom Ahern's FREE HOW-TO TIPS e-newsletter, if you're no already part of "donor comms nation"!
04/07/13
Latest e-news....!!!!!
Wikipedia is very good at thanks
Read the full text of the wonderful (i.e., worth copying) thank you I received when I gave to the Wikipedia.
01/02/13
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.