They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
Your donor is your customer ... and in that simple truth fortunes reside.
What is the "Fatal Flaw Nonpareil" of donor communications? Answer in this issue. PLUS new ideas on direct mail frequency, capital campaign "quiet periods," and building a case for the ages!
Revised AFP Int'l PDF
The Case: Getting Your Story Right
If you were in San Diego....
Here you go ... and don't forget to subscribe to Tom Ahern's FREE HOW-TO TIPS e-newsletter, if you're no already part of "donor comms nation"!
Wikipedia is very good at thanks
Read the full text of the wonderful (i.e., worth copying) thank you I received when I gave to the Wikipedia.
Calling all AFP chapters: "up-skill" in 2013....
4 you: FREE 2013 menu of Ahern workshops downloadable
"We made Tom Ahern our keynoter - & broke conference record!"
It's 2013, folks. Time to learn something new (i.e., more profitable than you have been doing). Review Tom Ahern's menu of "skills-transferring" workshops. Maybe you'll find what you need here. It's fully updated (and even occasionally entertaining). Can Tom Ahern satisfy your hardest audiences? "I've gotten boards to change their tune." Review his workshops, in PDF.
The secret to success?
Good customer service = donor loyalty.
Good customer service is everything. It underpins retention. How's yours? This issue takes you through some guidelines.
AFP Greater Toronto Congress 2012
Speaker scores are in
Average speaker score: 85%
For my workshop on "Direct Mail for Smaller NGOs," my overall score was 95%. "What were the most useful ideas you learned and will apply?" Three people said, "Everything." For my workshop named, "Marketing Bequests: The Delicate Art of Asking for That Final Gift," my overall score was 93%. Useful ideas? "Examples, awesome. He is inspiring." "Many ideas presented in sequence that was logical and very easily understood." "Everything." "Great information and very engaging." "Too many to list – session was like a 'Best of' survey of research and results by practitioners. Many useful suggestions and resources given."
Latest e-news investigates age
Donors are older than you imagine
We went inquirin'. The suspicion: average donors in the US are getting on in years. Yet virtually all the appeals sent their way ignore that fact. Is there more income possible, by taking a different approach? Read this.
E-news sticks thumb in complacent eyes
"We don't trust you!"
Is it the whole "non-profit" thing?
Do your donors trust you? Probably not that much. There are things you can do, however, to fix that. Read more about this vital, yet oft-neglected, issue.