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Writing your case for support
Crafting direct mail and other donor correspondence
Developing popular donor newsletters
Down-to-earth training in best practices
Auditing donor communications programs for effectiveness
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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
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Theatre!
The Q in Auckland
Case for a performing arts center
This tight, showy case unfolds like a great greeting card filled with tantalizing promises and mesmerizing imagery.
05/31/10
Under the microscope...
Critiqued: A major league AR
American Refugee Committee 2008
I love this annual report for its brains and beauty. Still, there are a few, mmm, flaws...?
05/30/10
Howz your special appeal doing?
New in the critique box
Yes, that kind of museum
Margaret Mead: "Never doubt that a small group of thoughtful, committed people can change the world." And create a terrific Toy & Action Figure Museum that's become a popular tourist destination in Oklahoma. The museum just issued a special appeal -- but response is lagging. See the critique.
05/16/10
Will work for scenery...
Consultant in Residence
Had this thought while hiking in N. Zed
(N. Zed = New Zealand, so natives say) What if, instead of coming to your great location for just a day or two, we came for two weeks and crammed in as much one-on-one consulting work with nonprofits as possible, for a flat fee paid by a sponsor like a community foundation or institute or corporate sponsor? Curious, even worthy, idea?
05/09/10
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News Archive
Two conferences...
Lifespans
R U a reader?
To persuade or not to persuade
Boston and Austin
CASE calls Ahern "Faculty Star"
...in this. When you do this...
Recent Newsletters
13.07 The charity newsletter: Friend or foe?
Getting past your unprofitable fears
13.06 Confessions of a donor ... part 2!
"Donors spotted near deep-ocean hydrothermal vent..." What do we really know about them?
13.02 Know thy customer ... Who's buying you?
Customer satisfaction. Customer knowledge. Serious marketers obsess over them. But not fundraisers.
13.03 Want to deepen your "culture of philanthropy"? That requires adding so-called "social information" to your messaging stew.
Social Information = Donor Growth Hormone
13.04 Bequests: The other white meat?
"Planned giving" might well be a major marketing misstep....
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink.
All rights reserved., 10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com.