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JULY 2014
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Part 1: Competent on purpose
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
14.9: Will good grammar save us?
Your 10th-grade English teacher was right ... about nothing related to sales.
14.8: Part 5 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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This just in from Interval House....
2011 Gratitude Report
An AR I actually look forward to....
An annual report devised by one of North America's finest, most donor-centred creative teams, Agents of Good. Judge the evidence for yourself.
02/02/12
Latest critique....
Case 4 support ... 2 perfection
The Fresh Start Recovery Centre in Calgary wanted a "brutal" appraisal. How's this for brutal? "What a wonderful case!"
01/15/12
Free downloadable PDF
Digital Flip Cards
Donor Communications Best Practices
It's a PDF. It can sit on your computer desktop for easy reference. It's a compendium of best practices for your appeals, newsletters, cases, annual reports, as well as your all-important digital realm. And it's free. Get it!
01/14/12
Incoming testimonial
"...done the Tom Ahern style..."
Martie K. writes, "On another note, I am happy to tell you that I received one $1K gift and one $2K gift from my end-of-year appeal letter -- done the Tom Ahern style. That is AMAZING for Girl Scouts! Most gifts are between $25 to $100. So your influence has found its way to our donors. Thank you!"
01/10/12
How-To E-News Issue 9.17
The Domain Formula
...for donor newsletters: PURE GOLD
Once upon a time, in Seattle, a small rebel force of direct mail fundraisers set out to challenge accepted wisdom and find out exactly how donor newsletters worked best. Destination ahead? Breakthrough!.... Read it now.
12/15/11
How-To E-News Issue 9.16
"Planned giving" newsletters
Does anyone really need these things?
Pity the trees that died in the pursuit of lackluster results. Vendor-generated planned giving newsletters are well intentioned. But they are so wrong, it's hard not to laugh. Read it now.
12/02/11
How-To E-News Issue 9.15
In DM, all response is good
Even complaints
Hoping you'll offend no one in your direct mail? Wrong star to wish on. You know what? Complaints from donors are a good thing ... for all sorts of reasons. Read it now!
12/02/11
How-To E-News Issue 9.14
The Verbatim Rule
You know, it just makes sense.
Jeff Brooks dropped me a line... "Is it true you have a clause in your contract that clients can't change copy? I had dinner with Kivi and she told me that. I find it a bit hard to believe, but it sure would be a blow for fundraising sanity!" Guilty as charged. Read it now!
12/02/11
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.