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JANUARY 2015
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
15.1: It's up to fundraisers to know how donor communications work best.
Your boss isn't the problem, necessarily
14.21: Tom's big prediction for 2015
Baby boomers bulldoze all-time fundraising record
14.20: "Gift of joy" + Dr. Frankl's pursuit of purpose: "Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Latest e-news....!!!!!
The secret to success?
Good customer service = donor loyalty.
Good customer service is everything. It underpins retention. How's yours? This issue takes you through some guidelines.
12/23/12
AFP Greater Toronto Congress 2012
Speaker scores are in
Average speaker score: 85%
For my workshop on "Direct Mail for Smaller NGOs," my overall score was 95%. "What were the most useful ideas you learned and will apply?" Three people said, "Everything." For my workshop named, "Marketing Bequests: The Delicate Art of Asking for That Final Gift," my overall score was 93%. Useful ideas? "Examples, awesome. He is inspiring." "Many ideas presented in sequence that was logical and very easily understood." "Everything." "Great information and very engaging." "Too many to list – session was like a 'Best of' survey of research and results by practitioners. Many useful suggestions and resources given."
12/23/12
Latest e-news investigates age
Meet Jane
Donors are older than you imagine
We went inquirin'. The suspicion: average donors in the US are getting on in years. Yet virtually all the appeals sent their way ignore that fact. Is there more income possible, by taking a different approach? Read this.
10/24/12
E-news sticks thumb in complacent eyes
"We don't trust you!"
Is it the whole "non-profit" thing?
Do your donors trust you? Probably not that much. There are things you can do, however, to fix that. Read more about this vital, yet oft-neglected, issue.
09/20/12
Brainiac e-news
Go negative, tell stories
The more you know about the brain, the easier persuasion becomes
We're living in the Golden Age of brain science. Take advantage! As this issue of my e-newsletter urges....
09/01/12
Latest e-news defies conventional wisdom
Elevator speech? Just say no.
Wrong answer to a great question.
Will your elevator speech persuade a prospect to make a gift? Unlikely ... for all sorts of reasons. Find out in this issue of my e-newsletter why figuring out your elevator speech could be a waste of time.
09/01/12
Latest e-news offers insights
Why does pro direct mail...
... sound so weird? The person being asked to sign the letter might wonder.
I run into this a lot ... and judging from the strong response the article is receiving, other people do, too: Why do professionally-written direct mail appeals sound the way they do? Well, there are many and well-tested reasons. See for yourself.
07/24/12
My latest e-news rebuts my previous e-news
Experts stand up for emails
Drat! Wrong again....
Two issues ago, I reported on Jeff Brooks' comment that his firm no longer does emailed newsletters for any clients, because ten years of testing found that e-newsletters produced no significant revenue. And a lot of folks begged to differ! In this new issue of my e-newsletter, we hear from three heavy-hitters who generate loads of gifts from emailed news and appeals. This is a good one, if you're trawling for front-line tips.
07/10/12
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.