Upcoming Workshops


Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.14: "Dear Numbskull Robot...." My name's Tom, not Thomas
How MoveOn.org stupidly and avoidably lost me as a donor
14.13: Competent on purpose -- PART 3
What every fundraiser should know about donor comms, IMHO
14.12: Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
14.11: Competent on purpose -- PART 1
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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A reader writes...
Love hurts
Feelings come first; being right runs last
Dear Tom...

I’m a regular reader of your newsletter and follower/borrower of your ideas. Your most recent issue (with the great subject line about “your approval process eats rats”) arrived with impeccable timing, so here is my much overdue thank-you.

Our organization is in the silent phase of a $[X] million capital campaign and my boss is working with a consultant on the campaign collateral. She asked me, and a few other folks, to review the materials but only well into the process (draft #5). The material is mediocre at best (with misspellings and punctuation errors), and at worst, it fails the “you” test. The donor barely appears in the material. I expressed my concerns and offered several suggestions I know would improve the material but my boss told me: “I have to go with the consultant. She’s the expert and that’s what we’re paying her for.”

I thought I had expressed myself to my boss in a mature, quiet, confident, professional way, but after reading your newsletter I realize that I made a crucial mistake. ...read more
While writing a book in France
Secret? Lots of hikes, immoderate amounts of wine
castle.jpgWe're at the "other office" in France. Simone and I are both writing books, and a week of speaking in Amsterdam looms. If you're interested, we keep an online photo album.
What a workshop and a book in the right hands can do....
Income "more than doubles"
Memphis workers' justice charity sees donations through its newsletter rise, thanks to a few improvements
"I have been meaning to write you for some time to let you know how much attending one of your workshops and following your advice in Keep Your Donors has helped my organization." Read Rev. Rebekah's message.
Breaking hearts, winning minds
This appeal for a "grief camp" goes straight for the donor's heart with emotional hooks galore, a dramatic reply device, and children's art holding it all together. But there are a few missed opportunities, too.
Is your "donor" newsletter for real?
Test yours
It's quick and simple. 3 seconds maybe?
Arthritis Queensland publishes a donor newsletter. Or do they? See how they (& you?) tripped up.
Amsterdam, anyone?

Selling charitable bequests
Hampton Roads Community Foundation takes to the tabloids to sell bequests
Basic sales strategy: Show the impact of bequests in the community. To view the set.
Tune in at noon EST, November 22
Ahern talks live and online with Ted Hart, "The Nonprofit Coach"
For your listening pleasure: online talk and news radio, with a fundraising bent
Calling all ships at sea. Author, social media expert, and online fundraising guru, Ted Hart, will have me live and online as his guest on Monday, November 22, 2010. To listen in, get full details at the blogtalkradio/tedhart website.
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.