The special "decline of Western civilization" edition....
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
Quoted from Pamela Grow's early January 2010 issue of her Grow Report: "By the way, one of my New Year's resolutions has been to devote less time to email, so I've been cleaning out my inbox and unsubscribing to quite a few of the 'gurus' I subscribe to. However, there are three top nonprofit gurus whose newsletters you must subscribe to ... When Tom Ahern's, Lisa Sargent's or Mal Warwick's newsletter appears in my inbox, I always stop whatever I'm doing to read. Sign up - you'll thank me."
For you, in the gently pummeled theatre...
What's newly critiqued
An engineering school's capital case
...no mercy for the Mercys; a local arts group strikes direct mail gold; heart-wrenching United Way of Pickens County annual appeal; and an e-newsletter that does so much right. Take me to the crits!
My end of the year newsletters
Preparing for a better 2010
A new campaign that raises supporting thoughts as well as supporting gifts, plus a front-lines look at how a case statement is used to raise major money. Scamper to read.
Why do they die so young (but without the good-looking corpse)?
Awaiting your consideration in the critic's box: two annual reports I admire, one for its donor-worshipping ways, one for a timeline that builds a brand. Must see!
Neither dying hurricane nor...
Austin road trip
No matter what I do, I can't make bequest marketing fun
Although I did ask everyone in the 180-person audience to take this pledge, repeat after me: "If I do nothing now, my organization loses forever a once-in-a-generation opportunity." There's an extra-large age cohort ripe for charitable bequests but about to pass from this earth. So act now. "Everyone LOVED your presentation and many people said it was among the most useful of their entire career. So thank you from the bottom of our collective hearts -- the timing was just perfect also with the 'market recalibration' we're all experiencing." Cyndy Perkins, CFRE, Austin, TX. I did three workshops: Love Thy Reader, bequest marketing for lunch, the do-it-yourself fundraising communications audit in the afternoon. Blog entry.
New in the critic's box...
Recruiting brochure makeover
Jenny Foster, communications manager at the Steppingstone Foundation, wanted to update their marketing materials aimed at brainy 4th-7th graders in Boston's public schools and their parents. A couple of phone consultations later, Jenny and her team at this life-changing charity had effective new materials. See the before-and-after.