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His terrific and practical advice arrives just as the panic boils
We're reading it in a review copy now -- and it's a major new title, another practical masterwork from Mal Warwick. And just in the nick of time, as the full effect of the global financial contraction hits fundraising head on. Coming in March 2009, from Jossey-Bass. To order in advance....
12/27/08
December 2008 newsletter
Courtesy of Dale Carnegie
The secret's out: Become donor-centric, raise more money
Donors are beautiful. Their inner-most thoughts are gorgeous: "I hope to change the world. Relieve pain. Add something worthwhile to this spinning planet. Or to my community. I want to change lives. Help a stranger. Make a difference. Be good. Be worthwhile. Yes, I know there are 305 million residents in the United States alone. But, even so, I can, as an individual, make a difference right now. If I care enough. And if I can find the right charity." Are you the right charity?
12/26/08
In these troubled times...
New product: Talking points for funding emergencies
Credit freeze got you down? It is killing this symphony.
My phone rings. It's a favorite client calling: an outstanding symphony orchestra located in a warm climate. And here's their emergency: If they don't raise $1 million in the next four months, they'll have to close their doors for the first time in 80 years. It's that simple.
What a lousy time for a city's chief musical pleasure (and, face it, welcome distraction) to go away -- in the midst of the deepest period of financial insecurity since the Great Depression. The symphony survived that crisis. But will it survive this one? With prompt donor support, absolutely!
Prep your solicitors to wage a successful campaign. Give them fire in the belly talking points. Who writes those? We do. We write FORCEFUL talking points, the kind that move both heart and mind. Email your sad story.Let's see if there's a way to turn that frown upside down.
12/07/08
If you're a worried, frustrated fundraiser...
Read "In Defense of Raising Money: A Manifesto"
Read this. Feel better. Much better. Amazingly much better.
Sasha Dichter's passionate few paragraphs begin, "I'm sick of apologizing for being in charge of raising money." He works at a great nonprofit. It's changing the way the world fights poverty. So why do people think he's stuck in a bad job? Read his answer.
