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NOVEMBER 2014
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
14.18: The Evil Robot Haunting Your Donor Communications and Making Good Things Turn Out Bad
How Splash.org, a fast-growing international charity with a great reputation, lost my eager monthly gift
14.17: Could the Feds be any clearer, folks? "If your nonprofit does not aggressively promote charitable bequests, then your nonprofit is by definition an irresponsible loser."
High-ranking agency official: "I can't believe people are still on the sidelines about this. It's like being on the sidelines about cigarette smoking."
14.16: "You know what a newsletter is really great for?" Measuring your donors' true mood
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
14.15: Online giving soars to almost nothing
There was a massive amount of little to report for another year; why print won't die
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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As the UK sees it....
19th "Most Influential"?
I'd just like to thank....
The July 2011 issue of civilsociety.co.uk released its annual list of "50 Most Influential" and there I am, on the same page as fellow Yank, Jeff Brooks. Honored. Thrilled. Humbled. Undeserving. Come on, people, really? I know whom to thank, too: Mark Phillips.
07/17/11
"I'm just glad if I can help the club..."
Jeff Brooks spills book beans
AHERN judged "not total loser"
Don't get me wrong -- there are some truly excellent books about fundraising that have helped me in a big way, and you should read them. Anything by Tom Ahern or Mal Warwick is well worth your time, and will make you a better fundraiser. There are others too. But Orbiting the Giant Hairball transformed the way I approach life as creative professional who wants to make a difference. ...read more
05/20/11
The Hampton Roads Community Foundation...
Sally gets awards!
"Best of all, our bequests are on the upswing...."
Got a delicious note from Sally Kirby Hartman, Vice President of Communications at Virginia's Hampton Roads Community Foundation: "I want to thank you for your help in the Hampton Roads Community Foundation’s bequest initiative. ¶ Last night we won the Best in Show award from the PRSA Hampton Roads chapter. We also won a first-place award in the tactics category for our 2010 Yearbook and a first-place award in the community relations campaign category for the bequest initiative. ¶ It is rare that a nonprofit wins a campaign and Best in Show awards. Usually ad agencies take those honors for big clients. So, thanks for helping make our Bequest Initiative a winner. Judges were PRSA members in Tucson. ¶ As a side note, last month our newsletter won a silver award from the Council on Foundations excellence in communications contest. We were competing against community foundations our size across the country. ¶ But best of all, our bequests are on the upswing, which enables us to do more great work in our region. I appreciate you!"
05/06/11
The Chicago AFP int'l conference
In 6 Pixs
Go here.
03/27/11
Click here for free weekly movies to help you fundraise
03/26/11
Complaint of the week
Book 3, Chapter 9, Verse 47
uspeak2fastikentgrabyrnumba When you phone and leave a call-back # on voice mail, I tell people on my message, Speak slowly. Enunciate clearly. As if you were starring in The King's Speech.
03/23/11
The devil's hiding in the itty-bitty details
On the menu
New entrees for the hungry fundraiser
What's your pleasure? A hospice that raised 17 times more income from an annual holiday appeal, by doing one thing different? An annual report that went into full-blown story mode and brought the donor along on an incredible journey of healing? A newsletter from a children's hospital that stimulates very little donor income, with an analysis of what might be wrong?
03/09/11
Ahern ventures to Vancouver (lovely)
Case presentation added
FUND 1215, the Essentials of Fundraising, adopts my presentation re: the case for support
Siobhan Aspinall writes, "I am a big fan of your blog and am writing to request the use of one of your presentations for my introduction to fundraising class." You betcha. Where? "The British Columbia Institute of Technology's School of Business in Vancouver."
02/06/11
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10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.