2013julyv2_logo.jpg
|  SUBSCRIBE |   NEWSLETTER |   CALENDAR |   CONTACT |   HOME |  
JULY 2014
Upcoming Workshops
SunMonTueWedThuFriSat


12345
6789101112
13141516171819
20212223242526
2728293031

Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Part 1: Competent on purpose
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
14.9: Will good grammar save us?
Your 10th-grade English teacher was right ... about nothing related to sales.
14.8: Part 5 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
book1_howtowrite_500x350.jpgbook2_seeingthrough_500x350.jpgbook3_dnrnews2.jpg book4_keepyourdonors_500x350.jpg
 
Your writing
Make more money
Campaign$!
Cases made easy
NEW! Profitable newsletters
Your future
Retention 101
 
Order from publisher
Order from Amazon

Order from publisher
Order from Amazon

Order from publisher
Order from Amazon
Order from publisher
Order from Amazon

 
A reader writes...
Where's the growth?
Which nonprofit sector will be hiring fundraising copywriters?
"Hi, Tom, Wondering if you would weigh in on this question: Do you think one non-profit niche is more promising than others? Where do you see the most opportunity for copywriters/marketing types who wish to work with non-profits: Education? Health? Social issues? Others?"

I think great opportunities will emerge in two very big sectors: health care and higher education. ...read more
11/24/10
A reader writes...
"How donor-centric ARE we?"
"After all, 'only' one-quarter of our support is philanthropic"
This fundraiser wants to be wall-to-wall donor-centric. But she's not sure she has the right to talk that way. After all, she writes, "only" one-quarter of the agency's income is from donors of any sort, individuals or foundations. The other 3/4s derives from government funding.

I asked, "Is this really a conundrum?" My point: "If you are getting a quarter of your income from donors, I would call that a heavy philanthropic piece of the pie (vs., say, 2%). That's point A. ...read more
11/23/10
A reader writes...
Love hurts
Feelings come first; being right runs last
Dear Tom...

I’m a regular reader of your newsletter and follower/borrower of your ideas. Your most recent issue (with the great subject line about “your approval process eats rats”) arrived with impeccable timing, so here is my much overdue thank-you.

Our organization is in the silent phase of a $[X] million capital campaign and my boss is working with a consultant on the campaign collateral. She asked me, and a few other folks, to review the materials but only well into the process (draft #5). The material is mediocre at best (with misspellings and punctuation errors), and at worst, it fails the “you” test. The donor barely appears in the material. I expressed my concerns and offered several suggestions I know would improve the material but my boss told me: “I have to go with the consultant. She’s the expert and that’s what we’re paying her for.”

I thought I had expressed myself to my boss in a mature, quiet, confident, professional way, but after reading your newsletter I realize that I made a crucial mistake. ...read more
11/10/10
While writing a book in France
Secret? Lots of hikes, immoderate amounts of wine
castle.jpgWe're at the "other office" in France. Simone and I are both writing books, and a week of speaking in Amsterdam looms. If you're interested, we keep an online photo album.
10/10/10
What a workshop and a book in the right hands can do....
Income "more than doubles"
Memphis workers' justice charity sees donations through its newsletter rise, thanks to a few improvements
"I have been meaning to write you for some time to let you know how much attending one of your workshops and following your advice in Keep Your Donors has helped my organization." Read Rev. Rebekah's message.
10/07/10
Breaking hearts, winning minds
This appeal for a "grief camp" goes straight for the donor's heart with emotional hooks galore, a dramatic reply device, and children's art holding it all together. But there are a few missed opportunities, too.
10/05/10
Is your "donor" newsletter for real?
Test yours
It's quick and simple. 3 seconds maybe?
Arthritis Queensland publishes a donor newsletter. Or do they? See how they (& you?) tripped up.
09/26/10
Amsterdam, anyone?
300x60_buttons_2.gif

09/19/10
More News Items     <<        >>  
 
Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.