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Is this the best use of a theme to drive a case for support? I think it just might well be! This case for support is brilliant: sparse yet bold, quiet yet powerful, and above all sharply focused. Small quibble: I had to read body text to understand that CUPS works with the homeless. Very small quibble: I love this one. Breathtaking.
Sisters of Mercy marketing brief
Annual support: Case for more
Many orgs. skip the brief ... and suffer the consequences
What's a marketing brief? An essential first step that forces staff and volunteers onto the same page re: the campaign you're about to launch. The venerable, admirable Sisters of Mercy are fishing for $5 million a year in new donor support. Here's the marketing brief behind their case for support.
This just in...
AFP Int'l Conf. ratings
The average session rating at the 2010 AFP International Conference on Fundraising in Baltimore was 5.32 for all 131 sessions offered. The average speaker rating, across 187 speakers, was 5.66. My session, Fabulous Case Statements Made Easy, earned a rating of 6.46 out of 7. My speaking earned a rating of 6.54 out of 7.
The Q in Auckland
Case for a performing arts center
This tight, showy case unfolds like a great greeting card filled with tantalizing promises and mesmerizing imagery.
Under the microscope...
Critiqued: A major league AR
American Refugee Committee 2008
I love this annual report for its brains and beauty. Still, there are a few, mmm, flaws...?
Howz your special appeal doing?
New in the critique box
Yes, that kind of museum
Margaret Mead: "Never doubt that a small group of thoughtful, committed people can change the world." And create a terrific Toy & Action Figure Museum that's become a popular tourist destination in Oklahoma. The museum just issued a special appeal -- but response is lagging. See the critique.
Will work for scenery...
Consultant in Residence
Had this thought while hiking in N. Zed
(N. Zed = New Zealand, so natives say) What if, instead of coming to your great location for just a day or two, we came for two weeks and crammed in as much one-on-one consulting work with nonprofits as possible, for a flat fee paid by a sponsor like a community foundation or institute or corporate sponsor? Curious, even worthy, idea?
Posts from New Zealand
...on the far side of the planet
Simone and I spoke at two conferences in New Zealand, in late April and early May. The Red Cross Red Crescent Asia Pacific Fundraiser's Network invited us to their first "Hui" (gathering), in Auckland. The lovely Fundraising Institute of New Zealand hosted us for three days of training and listening in Nelson. Read the blog.