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Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do: from Texas to South Africa. ALSO let your readers know that they can sign up free for my how-to e-newsletter.
U. Calgary athletics case scores big in first seconds of the visit!
This might be the smartest, most relevant bit of personalization I've seen. You're looking at the case for support from the University of Calgary's Dino Athletics. The white part is the case brochure. The bright red panel is a sleeve that slips around that brochure. The sleeve has the prospect's name spelled out in "athlete" type (here, the Wilson family). Imagine when this personalized case is handed over - "Oh, my! Will you look at that!" More Calgary on blog ...
03/07/09
Capital campaign coming up? Read this first...
JUST RELEASED: How to write a case for support
Truths revealed, how-to's, and smart ideas from the best case writers in the nonprofit world
CA library foundation sweeps in $43K with donor newsletter
Makeover makes mighty difference
Reporting in from the Redwood City Library Foundation, Celia LaRiviere, the executive director, wrote, "After attending [your] audio conference at an AFP workshop on Sept. 18th, 2008, board member Sandra Cooperman and I took a whole new approach to our Foundation's newsletter." Results? "Our year-end newsletter garnered approximately $43,000 -- almost twice as much as any previous newsletter in the last 10 years." Note: the Foundation's newsletter included a powerhouse appeal letter, too. Other notes from attendees.
02/12/09
New downloadable PDF: Can't get Facebook and other social networking out of your head?
Missing out on easy money?
Unlikely, new data shows.
Revealing new data from Pew re: usage of Facebook and other social networking sites by various age groups. Download PDF here.
