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JANUARY 2015
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
15.1: It's up to fundraisers to know how donor communications work best.
Your boss isn't the problem, necessarily
14.21: Tom's big prediction for 2015
Baby boomers bulldoze all-time fundraising record
14.20: "Gift of joy" + Dr. Frankl's pursuit of purpose: "Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Volunteers of America, Greater New York
Donor news crit wins plaudits
She knows what she wants
"Wow, I can’t tell you how much this specific, thoughtful feedback means to us. (Actually I just did!) You’ve confirmed a number of things I suspected, gave us specific language in the NPR example, and I am taking the Dana-Farber newsletter home to read tonight...." -- Rachel Weinstein, VP/Chief Development & Communications Officer, VOA-Greater New York
03/03/12
Exceptional annual report....
Meet one that doesn't suck
St. Philip's goes fully donor-centric
Look.
03/02/12
In San Francisco on Super Bowl Sunday...
Jodi G., CFRE: "Best in Show"
@ CASE/NAIS 2012 Conference
"Your presentation was by far the best of the conference. I plan to incorporate all your brilliant ideas starting this week!" She was talking about my morning, 3-hour gig. She didn't see my afternoon 1.25-hour gig, where I tried a new approach. And it flopped.
02/08/12
"Are all consultants alike?"
Ahern in Top 30 "Most Effective"
List spotlights the best of the best
The list: see for yourself. New Canadians like Jon Duschinsky (formerly of the UK and France; I've lunched with Jon in Paris) did quite well: #1. Brit transplant, Dr. Adrian Sargeant, was #3. Capital campaign superstar, Jerry Panas, was #5. I was #6. Simone Joyaux (ma femme) was #12. CFREs covered the list like spots on a leopard.
02/07/12
This just in from Interval House....
2011 Gratitude Report
An AR I actually look forward to....
An annual report devised by one of North America's finest, most donor-centred creative teams, Agents of Good. Judge the evidence for yourself.
02/02/12
Latest critique....
Case 4 support ... 2 perfection
The Fresh Start Recovery Centre in Calgary wanted a "brutal" appraisal. How's this for brutal? "What a wonderful case!"
01/15/12
Free downloadable PDF
Digital Flip Cards
Donor Communications Best Practices
It's a PDF. It can sit on your computer desktop for easy reference. It's a compendium of best practices for your appeals, newsletters, cases, annual reports, as well as your all-important digital realm. And it's free. Get it!
01/14/12
Incoming testimonial
"...done the Tom Ahern style..."
Martie K. writes, "On another note, I am happy to tell you that I received one $1K gift and one $2K gift from my end-of-year appeal letter -- done the Tom Ahern style. That is AMAZING for Girl Scouts! Most gifts are between $25 to $100. So your influence has found its way to our donors. Thank you!"
01/10/12
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.