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MAY 2015
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.6: How to write a healthy direct mail appeal...
Things you think about
15.5: Why a 95-year-old woman suddenly sent... a $500 check
Sell HOPE. See where it gets you.
15.4: Your new donors await on Facebook.
Early adopter makes fortune online. Plus major gift prospecting 2.0.
15.3: See, boss, this stuff works
Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Bunch of newsletter back issues added...
Read
For those of you searching for specific, recent back issues of my e-newsletter, here you go. This one answers a few good questions about marketing and donor newsletters. This one reveals why we're leaving our estate to charity. This one inquires "Are thanks really necessary?"The "Thanks Wars" continue in the next issue. Asking me how I'd prefer to be addressed (Tom or Thomas) is the profitable thing to do.
05/25/12
"Billions and billions sold" boasts Mickey D
For us: 3,218 net units sold
Our book from Wiley & Sons
Wiley_cover.jpgKeep Your Donors makes it small dent in the universe. Published 2008. The latest royalty statement arrived today. Simone and I each got a check for about $500, for 6 months worth of sales. Ah, the luxe life of the author.
04/30/12
"I am a solar system!"
You are, too?!?
Look at the Age of Social Media this way
I am || you are a solar system. Orbiting: Planet Facebook, Planet YouTube, Planet LinkedIn, Planet Pininterest.
04/29/12
New to the "critiques" section....
Annual appeal rakes in average gift of $153
The Gamm gets emotional triggers right
The Gamm Theatre is a small operation with an outsized reputation for extraordinary art. It's annual fund appeal is a nicely crafted piece of work you can learn from.
04/25/12
Want to.....?
Check my LinkedIn profile
Apparently, a lot of people do
Here.
04/24/12
True-life, front-line, trenches testimonial
From Alisa Smallwood, CFRE
She wanted to connect via LinkedIn
"Hello, Tom - my hero. When my clients get rowdy, I smack them over the head with a copy of Keep Your Donors. Works every time." Know Alisa Smallwood.
04/24/12
While AFP Int'l conference plays Vancouver...
I gave Greenpeace a special presentation on donor-centricity
...from our house in France
Greenpeace has declared an interest in pursuing increased donor-centricity. In honor of their outstanding work through the years, I delivered a complimentary workshop for an hour. We Skyped a group from a bunch of different time zones. It was a bit rough. The village church bells went off. School kids came home for lunch. The phone rang. It was a blast!
04/02/12
CASE-NAIS national conference
"Stellar Speaker" again!
4.93 out of 5, cowboy
For a 3-hour training session called Love Thy Reader: The Science & Secrets Behind Highly Effective Donor Communications, presented in San Francisco recently at the 2012 CASE-NAIS conference for independent schools, I received a 4.93 rating (out of 5) overall. Ratings above 4.5 receive the coveted Stellar Speaker designation from CASE. This is the 3rd straight time I've received ratings at this level at CASE-NAIS.
03/09/12
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.