Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
"Wow, I can’t tell you how much this specific, thoughtful feedback means to us. (Actually I just did!) You’ve confirmed a number of things I suspected, gave us specific language in the NPR example, and I am taking the Dana-Farber newsletter home to read tonight...." -- Rachel Weinstein, VP/Chief Development & Communications Officer, VOA-Greater New York
"Your presentation was by far the best of the conference. I plan to incorporate all your brilliant ideas starting this week!" She was talking about my morning, 3-hour gig. She didn't see my afternoon 1.25-hour gig, where I tried a new approach. And it flopped.
"Are all consultants alike?"
Ahern in Top 30 "Most Effective"
List spotlights the best of the best
The list: see for yourself. New Canadians like Jon Duschinsky (formerly of the UK and France; I've lunched with Jon in Paris) did quite well: #1. Brit transplant, Dr. Adrian Sargeant, was #3. Capital campaign superstar, Jerry Panas, was #5. I was #6. Simone Joyaux (ma femme) was #12. CFREs covered the list like spots on a leopard.
This just in from Interval House....
2011 Gratitude Report
An AR I actually look forward to....
An annual report devised by one of North America's finest, most donor-centred creative teams, Agents of Good. Judge the evidence for yourself.
Case 4 support ... 2 perfection
The Fresh Start Recovery Centre in Calgary wanted a "brutal" appraisal. How's this for brutal? "What a wonderful case!"
Free downloadable PDF
Digital Flip Cards
Donor Communications Best Practices
It's a PDF. It can sit on your computer desktop for easy reference. It's a compendium of best practices for your appeals, newsletters, cases, annual reports, as well as your all-important digital realm. And it's free. Get it!
"...done the Tom Ahern style..."
Martie K. writes, "On another note, I am happy to tell you that I received one $1K gift and one $2K gift from my end-of-year appeal letter -- done the Tom Ahern style. That is AMAZING for Girl Scouts! Most gifts are between $25 to $100. So your influence has found its way to our donors. Thank you!"