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APRIL 2015
Upcoming Workshops


Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
Why a 95-year-old woman suddenly sent... a $500 check
Sell HOPE. See where it gets you.
15.4: Your new donors await on Facebook.
Early adopter makes fortune online. Plus major gift prospecting 2.0.
15.3: See, boss, this stuff works
Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
15.1: It's up to fundraisers to know how donor communications work best.
Your boss isn't the problem, necessarily
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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"I am a solar system!"
You are, too?!?
Look at the Age of Social Media this way
I am || you are a solar system. Orbiting: Planet Facebook, Planet YouTube, Planet LinkedIn, Planet Pininterest.
New to the "critiques" section....
Annual appeal rakes in average gift of $153
The Gamm gets emotional triggers right
The Gamm Theatre is a small operation with an outsized reputation for extraordinary art. It's annual fund appeal is a nicely crafted piece of work you can learn from.
Want to.....?
Check my LinkedIn profile
Apparently, a lot of people do
True-life, front-line, trenches testimonial
From Alisa Smallwood, CFRE
She wanted to connect via LinkedIn
"Hello, Tom - my hero. When my clients get rowdy, I smack them over the head with a copy of Keep Your Donors. Works every time." Know Alisa Smallwood.
While AFP Int'l conference plays Vancouver...
I gave Greenpeace a special presentation on donor-centricity
...from our house in France
Greenpeace has declared an interest in pursuing increased donor-centricity. In honor of their outstanding work through the years, I delivered a complimentary workshop for an hour. We Skyped a group from a bunch of different time zones. It was a bit rough. The village church bells went off. School kids came home for lunch. The phone rang. It was a blast!
CASE-NAIS national conference
"Stellar Speaker" again!
4.93 out of 5, cowboy
For a 3-hour training session called Love Thy Reader: The Science & Secrets Behind Highly Effective Donor Communications, presented in San Francisco recently at the 2012 CASE-NAIS conference for independent schools, I received a 4.93 rating (out of 5) overall. Ratings above 4.5 receive the coveted Stellar Speaker designation from CASE. This is the 3rd straight time I've received ratings at this level at CASE-NAIS.
Plan International USA
"Having you was more valuable than any conference."
The aftermath of an all-day training
"Thank you for coming and presenting to our team. It was hugely successful for all of us. The buzz around the office is fantastic. Within an hour of your departure.... more
Volunteers of America, Greater New York
Donor news crit wins plaudits
She knows what she wants
"Wow, I can’t tell you how much this specific, thoughtful feedback means to us. (Actually I just did!) You’ve confirmed a number of things I suspected, gave us specific language in the NPR example, and I am taking the Dana-Farber newsletter home to read tonight...." -- Rachel Weinstein, VP/Chief Development & Communications Officer, VOA-Greater New York
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: Twitter handle: thattomahern.