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MARCH 2015
Upcoming Workshops

Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
15.3: See, boss, this stuff works
Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
15.2: Low grade levels speed up comprehension.
It's just good customer service. Talking down.
15.1: It's up to fundraisers to know how donor communications work best.
Your boss isn't the problem, necessarily
14.21: Tom's big prediction for 2015
Baby boomers bulldoze all-time fundraising record
14.20: "Gift of joy" + Dr. Frankl's pursuit of purpose: "Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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True-life, front-line, trenches testimonial
From Alisa Smallwood, CFRE
She wanted to connect via LinkedIn
"Hello, Tom - my hero. When my clients get rowdy, I smack them over the head with a copy of Keep Your Donors. Works every time." Know Alisa Smallwood.
While AFP Int'l conference plays Vancouver...
I gave Greenpeace a special presentation on donor-centricity
...from our house in France
Greenpeace has declared an interest in pursuing increased donor-centricity. In honor of their outstanding work through the years, I delivered a complimentary workshop for an hour. We Skyped a group from a bunch of different time zones. It was a bit rough. The village church bells went off. School kids came home for lunch. The phone rang. It was a blast!
CASE-NAIS national conference
"Stellar Speaker" again!
4.93 out of 5, cowboy
For a 3-hour training session called Love Thy Reader: The Science & Secrets Behind Highly Effective Donor Communications, presented in San Francisco recently at the 2012 CASE-NAIS conference for independent schools, I received a 4.93 rating (out of 5) overall. Ratings above 4.5 receive the coveted Stellar Speaker designation from CASE. This is the 3rd straight time I've received ratings at this level at CASE-NAIS.
Plan International USA
"Having you was more valuable than any conference."
The aftermath of an all-day training
"Thank you for coming and presenting to our team. It was hugely successful for all of us. The buzz around the office is fantastic. Within an hour of your departure.... more
Volunteers of America, Greater New York
Donor news crit wins plaudits
She knows what she wants
"Wow, I can’t tell you how much this specific, thoughtful feedback means to us. (Actually I just did!) You’ve confirmed a number of things I suspected, gave us specific language in the NPR example, and I am taking the Dana-Farber newsletter home to read tonight...." -- Rachel Weinstein, VP/Chief Development & Communications Officer, VOA-Greater New York
Exceptional annual report....
Meet one that doesn't suck
St. Philip's goes fully donor-centric
In San Francisco on Super Bowl Sunday...
Jodi G., CFRE: "Best in Show"
@ CASE/NAIS 2012 Conference
"Your presentation was by far the best of the conference. I plan to incorporate all your brilliant ideas starting this week!" She was talking about my morning, 3-hour gig. She didn't see my afternoon 1.25-hour gig, where I tried a new approach. And it flopped.
"Are all consultants alike?"
Ahern in Top 30 "Most Effective"
List spotlights the best of the best
The list: see for yourself. New Canadians like Jon Duschinsky (formerly of the UK and France; I've lunched with Jon in Paris) did quite well: #1. Brit transplant, Dr. Adrian Sargeant, was #3. Capital campaign superstar, Jerry Panas, was #5. I was #6. Simone Joyaux (ma femme) was #12. CFREs covered the list like spots on a leopard.
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Copyright © 2005-2015 & ∞, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved. Cool portrait photo: Jonathan Feist
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: Twitter handle: thattomahern.