Charities that get straight A's in 7 things reap the rich rewards of contented donors.
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"Confirmation Bias": We trust new info that confirms our existing views
What I learned in 2013
The "cash-aclysmic" advantage of improved retention ... the most-opened email subject line in the world ... and much more. See fer yerself.
About a book....
Laura P.: "We raised four times as much...."
"I'm a Development Director for a Boys & Girls Club and I recently bought your book on raising more money with newsletters. I used it as a guide for our winter newsletter that we sent out last month. The results were fantastic for us! We raised four times as much as we did with last year's winter newsletter. More than just a one-time increase in donations, what we really appreciate is the connection it helped us make with our supporters. We got a call from a typically hard-to-reach major donor congratulating us on some of the news pieces we shared. It was wonderful to have him be so engaged. And, we even had one supporter who was so impressed with the news we were sharing that he wanted to know how much he had to donate to get the newsletter sent to his friends so he could spread the word. Thanks for helping me do my job better! I hope you are having a wonderful start to the New Year! You and your book definitely helped me get my New Year started on the right foot at work. Laura P." arrived January 2, 2014
Strong Like Putin
Capital campaign cases
Bow Valley's "Quest for Best" wins Gold
Stunning brochure takes prestigious Canadian CASE laurels
Call it a refutation of traditional Canadian humility. The "Quest for Best" campaign got its title from the discovery that this Calgary-based community college ranked among the very best in North America in two important metrics: (1) percentage of incoming students who ultimately graduate and (2) percentage of graduates who quickly land good jobs. I researched and wrote the draft case. BVC's gifted internal team edited, improved and brought it to full bloom with an exciting design. And the 2014 CASE District VIII Communication Awards competition just awarded the thing gold. You can download the Bow Valley case for support in PDF format here .