The perfect donor newsletter? How likely is it that one of the world's most donor-centered newsletters comes out of a small, local charity in the Berkshires? And a literacy charity in Milwaukee blows the doors off the envelope teaser?
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Facebook may be the world's best mass prospecting tool ... and then there's major gifts prospecting
Back from Australia with a new report on how one charity BIG time on Facebook. Plus a review of major gift prospecting from the experts at DonorSearch. Read more....
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Training going OK?
"Tom Ahern never ceases to amaze me with how kind, quick-witted, and smart he is! These coaching sessions are great!" -- Nancy W., AZ, March 2015
Yes, it works.
As the fundraiser for a research charity, Suzie gets flamingly second-guessed by her presumptuous bosses. As a volunteer, though, she can do her appeals any way she likes ... and is raising serious bucks for a NYC animal rescue charity. Read her tale of woe and triumph here.
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Megan H., D of D at a major NYC charity, likes her new audit
"Tom, Thank you. How you can make a group of people this excited to read about what they have to work on - I don't know. But our team couldn't agree more with your insight in this audit. Your observations reinforced our suspicions around some of our work and made us look critically at other areas that we've never really considered before. We can't wait to implement all of this amazing feedback into our work."
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From Yvette X, Oxfam YZ....
"Tom, I think nearly every person in your workshop has now come to me and thanked me for organising your visit. They absolutely adored you, your style (your glasses were mentioned as funky!), your know-how and the depth of experience you demonstrated. If you were ever to be in our patch again, they would jump at the opportunity for another workshop. Thank you so much for being so generous with your knowledge."
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Julie C., United Way of....
Exactly what the doctor ordered
"For the record… I value you so much. Our success is directly attributable to you and Perspectives Consulting. I’ll love ya forever."
Talk down to me. I'll like it.
The "great debate" is a blast of swamp gas.
Fundraiser: "We need to write our direct mail at the 6th-grade level, professionals tell me." CEO: "Over my dead body. All our donors are university graduates. We will not demean their intelligence by dumbing things down." Who's right? The fundraiser. Who's ignorant as a pancake griddle? The CEO. Grade level has zero to do with vocabulary or content. It has to do with how fast I can absorb your deathless prose. A low grade level is a fast read. A high grade level is a slow sinking death in the La Brea tar pits. Find out the truth here .