They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
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Carnegie Library of Pittsburgh sees 366% uptick in newsletter-triggered giving
Adopting extreme donor-centricity does the trick
[Click to view Carnegie's 2014 donor newsletters one and two.] Charla Irwin-Buncher, Annual Giving Manager at the Carnegie Library of Pittsburgh, wrote, "I hope this email finds you doing well. I was catching up on your Love Thy Reader emails and I thought I would check in with you about the results we are seeing following our [Ahern] audit.
"We completely revamped our approach to our donor newsletter with a focus on making it far more donor centric. We also took all the packaging tips you suggested (#10 envelope, 4 pages, separate reply device, etc.)
Reciprocity goes both ways
"Reciprocity" is a well-documented psychological phenomenon. When I give you something, you're likely to feel a faint urge to give me something back. Self-sticking labels and other upfront "freemiums" from charities are reciprocity in action. But reciprocity works both ways. Once a person has made a gift, what are you, the charity, giving back to the donor? Explore .
Stories vs. Stats: What's the science?
Bosses often assume that data will win the day. And it will with grants. But NOT with individual donors: they require narrative, thank you very much. Here's the hardcore lab rat science behind that assertion ... plus a bit of advice on "managing up."
The Evil Robot haunting your donor communications and making good things turn out bad
How Splash.org, a great charity, lost my eager monthly gift. Here ...
New IRS ruling warns that NGOs without an effective bequest marketing program are too stupid to live