The special "decline of Western civilization" edition....
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Michael Chatman has apparently issued another of his lists ... and Tom Ahern is on it, in coveted spot #19, right after Jerry Panas (coveted spot #18), and a few doors down from spousal unit, Simone Joyaux (coveted spot #24). Dear, dear friend, Jon Duschinsky, holds the #1 spot, followed by the ridiculously admirable Sandy McNab in #2.
NEW workshop: "Sideways Thinking"
Being way more inventive than you thought you could be
Guaranteed: your charity's story is NOT what you think it is. Almost everyone's in the proverbial rut, my dear friends. But there's a quick escape. THINK DIFFERENT (™ Apple). I create crazy, new, fundraising messages every day ... because that's what I am paid well to do. Creativity isn't about RIGHT answers or ME TOO answers. Creativity is about MORE answers and BETTER answers. I've learned from many masters. I'm happy to explain how I do "creative thinking," in this blunt, frank, revealing, one-of-a-kind "share-inar." Are you looking for a way out of stagnant thinking? Talk to me. Dr. Tom. 401-397-8104.
The great Sean Triner on direct mail
In a column I brazenly stole without asking his permission, Sean Triner, the best direct mail deep-thinker I know in Australia, shared the solicitation secrets that have raised Pareto, the company he co-founded with data guru Paul Roberts, to the very pinnacle of the fundraising industry Down Under.