Upcoming Workshops

Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.16: "You know what a newsletter is really great for?" Measuring your donors' true mood
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
14.15: Online giving soars to almost nothing
There was a massive amount of little to report for another year; why print won't die
14.14: "Dear Numbskull Robot...." My name's Tom, not Thomas
How MoveOn.org stupidly and avoidably lost me as a donor
14.13: Competent on purpose -- PART 3
What every fundraiser should know about donor comms, IMHO
14.12: Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Ahern how-to e-newsletter surpasses 9,000 subscribers
On August 21, 2014, the donor-centerrific reader pool for the Ahern e-newsletter, introduced in 2001, missiled over the 9,000 mark. Join the tribe! We want you! Currently (and until 2035, experts say) the biggest growth opportunity for fundraising is in steadily upgraded donor communications.
LATEST E-News ... Part 3
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
Give donors purpose they can afford. Get your website in better working order for donations. And learn this simple 4-part story formula (you'll never need learn another). Read it here.
New AHERN product introduced...
The LIVE Audit
Combination audit & training
Playing in PPT or Prezi now, on a screen in your office....

Bringing the gift of good criticism and best-practice (i.e., most lucrative practice) advice gently to your organization, with everyone in the approval loop (those nominally known as "your demented overlords") and everyone on the creative team (including fundraisers and communications people) hearing the SAME messages. They can ask their questions. Everyone sees the science. So there's no down-stream kerfuffle. Just feeling this out. Piloting in 1stQ 2015 with client already signed. If you're curious (or desperate), email tom @ a2bmail©aol.com
We find her strangely mesmerizing
Precious, the Cat
She's a subscriber
LATEST E-News … Part 2
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
The dark but successful arts -- part 2
Results just in!
Carnegie Library of Pittsburgh sees 366% uptick in newsletter-triggered giving
Adopting extreme donor-centricity does the trick
[Click to view Carnegie's 2014 donor newsletters one and two.] Charla Irwin-Buncher, Annual Giving Manager at the Carnegie Library of Pittsburgh, wrote, "I hope this email finds you doing well. I was catching up on your Love Thy Reader emails and I thought I would check in with you about the results we are seeing following our [Ahern] audit.

"We completely revamped our approach to our donor newsletter with a focus on making it far more donor centric. We also took all the packaging tips you suggested (#10 envelope, 4 pages, separate reply device, etc.)
...read more
$99 OVERVIEW webinar on Monday, July 28: seats still available
$449 webinars w/ personal coaching SOLD OUT

Debut of new webinar + coaching session
How to Write a Fabulous Case for Support
Having an appealing story to tell (and sell) gives nonprofits a sharp fundraising edge.

Tom Ahern's new "How To Write a Great Case" webinar on Kivi's Nonprofit Marketing Guide.com offers 2 ways to learn: there's a $99 in-depth overview of the elements of an appealing and effective case ... and a $449 advanced class that includes a second, skills-focused webinar as well as personal coaching. That advanced class has limited capacity, just 20 seats. THEY ALL SOLD OUT, first time out! Nearly one hundred sites watched and asked questions during the $99 overview webinar.

Next up in the Kivi series is Writing Direct Mail Letters, beginning July 30. Students who take all four courses in the full series graduate from Ahern Academy and can officially say in their work history, "Trained by Tom Ahern."
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.