Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
Is this the best United Way Annual Report in America?
One of Dr. Adrian Sargeant's 7 reasons why donors remain loyal to a charity is this: you take them on a journey. This particular UW AR, under the close stewardship of ED, Julie Capaldi, does an extraordinary job of deeply communicating with readers' emotions, using techniques like donor-centricity and a bold, storytelling style. [Here's the downloadable PDF. ] Jeff Brooks: "Ugly works. Tacky works. Corny, embarrassing, and messy all work. In print, or in digital."
Thank you, Pat!
Crisis Aid International sends its gratitude
Wrote Pat Bradley in September 2014, "I also want you to know your blogs & advice have helped us raise more than $9 million since I started following you! For that that I will always be in debt.... Blessings, Pat"
From their website: "In September 2000, Pat Bradley witnessed the results of the genocide in South Sudan first hand and knew at that moment 'doing nothing' was not an option. His helplessness turned into action as he returned to the United States to raise money for starving people in 'no-go zones' where starvation, disease and danger are a part of everyday life."
I deserve nothing, of course. Pat & Sue Bradley are courageous and driven ... and their charity does SO much good. They fly into places that Navy SEALS avoid, to render desperately-needed assistance. If you're looking for a smaller charity with a huge impact, consider Crisis Aid International.
What "original sin" did MoveOn.org do that cost it my support?
On August 21, 2014, the donor-centerrific reader pool for the Ahern e-newsletter, introduced in 2001, missiled over the 9,000 mark. Join the tribe! We want you! Currently (and until 2035, experts say) the biggest growth opportunity for fundraising is in steadily upgraded donor communications.
LATEST E-News ... Part 3
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
Give donors purpose they can afford. Get your website in better working order for donations. And learn this simple 4-part story formula (you'll never need learn another). Read it here.
New AHERN product introduced...
The LIVE Audit
Combination audit & training
Playing in PPT or Prezi now, on a screen in your office....