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DECEMBER 2014
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.20: "Gift of joy" + Dr. Frankl's pursuit of purpose: "Reciprocity" goes both ways
They gave you their hard-earned money. What can you give them back, to fulfill the psychological dictates of "reciprocity"?
14.19: Name the #1 distraction in fundraising? Bosses, bless their hearts
Which approach raises the most funds: (1) a well-argued appeal that explains the problem and offers statistical proof; or (2) an emotional appeal that tells a sad story? In short, which is better: stories or statistics?
14.18: The Evil Robot Haunting Your Donor Communications and Making Good Things Turn Out Bad
How Splash.org, a fast-growing international charity with a great reputation, lost my eager monthly gift
14.17: Could the Feds be any clearer, folks? "If your nonprofit does not aggressively promote charitable bequests, then your nonprofit is by definition an irresponsible loser."
High-ranking agency official: "I can't believe people are still on the sidelines about this. It's like being on the sidelines about cigarette smoking."
14.16: "You know what a newsletter is really great for?" Measuring your donors' true mood
Not trying to raise money with your newsletter? Think again: it's a "donor happiness meter."
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Now appearing in the free PDF downloads
Is this the best United Way Annual Report in America?
One of Dr. Adrian Sargeant's 7 reasons why donors remain loyal to a charity is this: you take them on a journey. This particular UW AR, under the close stewardship of ED, Julie Capaldi, does an extraordinary job of deeply communicating with readers' emotions, using techniques like donor-centricity and a bold, storytelling style. [Here's the downloadable PDF. ] Jeff Brooks: "Ugly works. Tacky works. Corny, embarrassing, and messy all work. In print, or in digital."
09/21/14
Thank you, Pat!
Crisis Aid International sends its gratitude
Wrote Pat Bradley in September 2014, "I also want you to know your blogs & advice have helped us raise more than $9 million since I started following you! For that that I will always be in debt.... Blessings, Pat"

From their website: "In September 2000, Pat Bradley witnessed the results of the genocide in South Sudan first hand and knew at that moment 'doing nothing' was not an option. His helplessness turned into action as he returned to the United States to raise money for starving people in 'no-go zones' where starvation, disease and danger are a part of everyday life."

I deserve nothing, of course. Pat & Sue Bradley are courageous and driven ... and their charity does SO much good. They fly into places that Navy SEALS avoid, to render desperately-needed assistance. If you're looking for a smaller charity with a huge impact, consider Crisis Aid International.
09/12/14
LATEST E-News....
What "original sin" did MoveOn.org do that cost it my support?
Thing is: you're probably doing it, too.
Read about this common "relationship killer."
09/08/14
For your downloading pleasure....
Permian Basin AFP PDF handout
This is the entire show, in PDF format, of my August 27, 2014 presentation in Midland, TX, for the Permian Basin AFP.
08/29/14
NEW downloadable PDFs
3 handy PDFs for your quick reference
I decided to excerpt some segments from my recent PowerPoint shows. You can download them as PDFs for handy reference when you're tackling similar projects. One PDF analyzes the case for support inside Jen Wastrom's amazingly effective 2010 appeal for the Mark Twain Library. Another explains the neuroscientific reason why jargon is your enemy in fundraising ... and offers tips instead for igniting interest in your readers. The third PDF opens the discussion on "natural constituencies." Every cause has one: a group of people predisposed to give to you. But how to find them? Get them into a fight.
08/23/14
Census
Ahern how-to e-newsletter surpasses 9,000 subscribers
On August 21, 2014, the donor-centerrific reader pool for the Ahern e-newsletter, introduced in 2001, missiled over the 9,000 mark. Join the tribe! We want you! Currently (and until 2035, experts say) the biggest growth opportunity for fundraising is in steadily upgraded donor communications.
08/21/14
LATEST E-News ... Part 3
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
Give donors purpose they can afford. Get your website in better working order for donations. And learn this simple 4-part story formula (you'll never need learn another). Read it here.
08/05/14
New AHERN product introduced...
The LIVE Audit
Combination audit & training
Playing in PPT or Prezi now, on a screen in your office....

Bringing the gift of good criticism and best-practice (i.e., most lucrative practice) advice gently to your organization, with everyone in the approval loop (those nominally known as "your demented overlords") and everyone on the creative team (including fundraisers and communications people) hearing the SAME messages. They can ask their questions. Everyone sees the science. So there's no down-stream kerfuffle. Just feeling this out. Piloting in 1stQ 2015 with client already signed. If you're curious (or desperate), email tom @ a2bmail©aol.com
08/04/14
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.