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JULY 2014
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
Part 1: Competent on purpose
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
14.9: Will good grammar save us?
Your 10th-grade English teacher was right ... about nothing related to sales.
14.8: Part 5 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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Christie Holderegger / VOA, Northern California & Northern Nevada
"We did it! Thank you both [Lori Jacobwith et moi; though the real credit goes to VOA, NC & NN itself; beautiful execution] for being a part of this and giving me advice and feedback when we launched our Save the Senior Safe House campaign." Here's her official and extremely donor-centered announcement: "You did it! In four short weeks, you helped raise $198,000 to save our community’s Senior Safe House! Today, I am thrilled to announce that the Sacramento Senior Safe House will remain open this year and with continued support for years to come!" All hail: an emerency campaign that worked in 2014 and kept a lot of destitute and aged folks safe and comfortable.
05/08/14
Jim Sardina, Annual Giving Manager, Sharp HealthCare Foundation
"It is official … thanks to your writing you have helped the foundations at Sharp HealthCare receive over 10,000 Doctors’ Day gifts. A mere 'thanks' doesn’t come close to the gratitude we all have for you."
05/08/14
Thank you, Elsa from Montreal!
Most memorable conference of all

Dear Mr Ahern,

I have attended the AFP International Conference on Fundraising in San Antonio and I wanted to congratulate for your presentation. You have offered the most memorable conference of all.The passion you have shown and your expertise were very inspirational. You truly are a dynamic performer and speaker and you have been able to share your vision with humour and energy. Listening to you just made me want to commit more to my work and increased my dedication to philanthropy.

Merci!

Elsa Desjardins Director, Events and Fundraising Projects
Montreal Heart Institute Foundation
05/08/14
Latest e-news....!!!!!
Part 5 - Sargeant's 7 principles of donor loyalty
The fifth and final installment of Dr. Adrian Sargeant's research into donor loyalty, here: interaction with your donors and "taking them on a journey."
04/05/14
Latest e-news....!!!!!
Part 4 - Sargeant's 7 principles of donor loyalty
Trust is one of just two preconditions that a charity must meet to become eligible for a new donor's gift. See here how easy it is for you to establish trust.
03/10/14
Latest e-news....!!!!!
Part 3 - Sargeant's 7 principles of donor loyalty
Acquiring new donors is the easy part. Keeping them is a science. In part 3, obeying the commandment, Thou Shalt Connect.
02/20/14
February 5....
Sophie Penney
"You, it's thanks to you that Foxdale is receiving additional gifts year after year without even asking. That's right, we don't ask (well once a year when the local foundation has a giving day) and more people keep making more gifts. What happened in that time? We have practiced what you preach telling donors throughout the year how they, and their gifts, make a difference in the lives of staff and residents."
02/05/14
Latest e-news....!!!!!
Part 2 - Principle #3 of Sargeant's Seven: Connect the dots
Ahern's exploration of Dr. Adrian Sargeant's key 7 reasons behind strong donor loyalty continues here with Principle #3: Donors understand that when they give, someone will be helped ... and if they don't give, someone might NOT be helped.
02/03/14
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.