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SEPTEMBER 2014
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
14.14: "Dear Numbskull Robot...." My name's Tom, not Thomas
How MoveOn.org stupidly and avoidably lost me as a donor
14.13: Competent on purpose -- PART 3
What every fundraiser should know about donor comms, IMHO
14.12: Competent on purpose -- PART 2
What every fundraiser should know about donor comms, IMHO
14.11: Competent on purpose -- PART 1
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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$99 OVERVIEW webinar on Monday, July 28: seats still available
$449 webinars w/ personal coaching SOLD OUT

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07/17/14
Debut of new webinar + coaching session
SELLS OUT!!!
How to Write a Fabulous Case for Support
Having an appealing story to tell (and sell) gives nonprofits a sharp fundraising edge.

Tom Ahern's new "How To Write a Great Case" webinar on Kivi's Nonprofit Marketing Guide.com offers 2 ways to learn: there's a $99 in-depth overview of the elements of an appealing and effective case ... and a $449 advanced class that includes a second, skills-focused webinar as well as personal coaching. That advanced class has limited capacity, just 20 seats. THEY ALL SOLD OUT, first time out! Nearly one hundred sites watched and asked questions during the $99 overview webinar.

Next up in the Kivi series is Writing Direct Mail Letters, beginning July 30. Students who take all four courses in the full series graduate from Ahern Academy and can officially say in their work history, "Trained by Tom Ahern."
07/13/14
LATEST E-News … Part 1
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
See the extraordinary truth for yourself! A multi-part series....
06/24/14
For the first time on video
Ahern blows promo
"It's all outtakes from here, buster."
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And yet YouTube allows it to be seen. Hint: I never had a stutter before this video, created to explain the difference between my $99 webinar and my $449 webinar at Nonprofit Marketing.
06/11/14
Latest e-news....!!!!!
Pretty doesn't equal money, in fundraising
Sorry. The definitions of "success" and "failure" have no relation to "attractive" and "ugly," as this post proves.
05/28/14
Enrollment is open...
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05/16/14
Latest e-news....!!!!!
"Drowning dog saved by grammar"
How much does good grammar contribute to your fundraising bottom line? Find out here .
05/16/14
Either all the speakers were super good or the fundraising industry is WAY too polite
Almost perfect
Remember San Antonio? AFP International Conference 2014? Well, the evaluations just arrived. I did two sessions.

Session Title: Writing a Fabulous Case for Support
Session rating: 4.62
Speaker rating: 4.79

Session Title: Loverizing: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications
Session rating: 4.66
Speaker rating: 4.90

These numbers are based on a 1-5 scale, with 1 being poor and 5 being excellent. The overall average session rating for all 98 sessions offered was 4.27. The average speaker rating, across 164 speakers, was 4.63.
05/12/14
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.