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JULY 2014
Upcoming Workshops
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Click here to download a list of workshops offered by Tom Ahern.
Recent Newsletters
Part 1: Competent on purpose
What every fundraiser should know about donor comms, IMHO
14.10: The Ugly Truth
Is "prettiness" cost effective?
14.9: Will good grammar save us?
Your 10th-grade English teacher was right ... about nothing related to sales.
14.8: Part 5 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors.
14.7: Part 4 - Dr. Adrian Sargeant's 7 principles of donor loyalty
Charities that get straight A's in 7 things reap the rich rewards of contented donors.
Reprinting Material
Feel free to reprint, with attribution, articles from this website and Ahern's Love Thy Reader e-newsletter. Many already do. Please let your readers know that they can SUBSCRIBE to my e-newsletter for FREE. Thank you!
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LATEST E-News … Part 1
Competent on Purpose
What every fundraiser should know about donor comms, IMHO
See the extraordinary truth for yourself! A multi-part series....
06/24/14
For the first time on video
Ahern blows promo
"It's all outtakes from here, buster."
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And yet YouTube allows it to be seen. Hint: I never had a stutter before this video, created to explain the difference between my $99 webinar and my $449 webinar at Nonprofit Marketing.
06/11/14
Latest e-news....!!!!!
Pretty doesn't equal money, in fundraising
Sorry. The definitions of "success" and "failure" have no relation to "attractive" and "ugly," as this post proves.
05/28/14
Enrollment is open...
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05/16/14
Latest e-news....!!!!!
"Drowning dog saved by grammar"
How much does good grammar contribute to your fundraising bottom line? Find out here .
05/16/14
Either all the speakers were super good or the fundraising industry is WAY too polite
Almost perfect
Remember San Antonio? AFP International Conference 2014? Well, the evaluations just arrived. I did two sessions.

Session Title: Writing a Fabulous Case for Support
Session rating: 4.62
Speaker rating: 4.79

Session Title: Loverizing: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Donor Communications
Session rating: 4.66
Speaker rating: 4.90

These numbers are based on a 1-5 scale, with 1 being poor and 5 being excellent. The overall average session rating for all 98 sessions offered was 4.27. The average speaker rating, across 164 speakers, was 4.63.
05/12/14
Christie Holderegger / VOA, Northern California & Northern Nevada
"We did it! Thank you both [Lori Jacobwith et moi; though the real credit goes to VOA, NC & NN itself; beautiful execution] for being a part of this and giving me advice and feedback when we launched our Save the Senior Safe House campaign." Here's her official and extremely donor-centered announcement: "You did it! In four short weeks, you helped raise $198,000 to save our community’s Senior Safe House! Today, I am thrilled to announce that the Sacramento Senior Safe House will remain open this year and with continued support for years to come!" All hail: an emerency campaign that worked in 2014 and kept a lot of destitute and aged folks safe and comfortable.
05/08/14
Jim Sardina, Annual Giving Manager, Sharp HealthCare Foundation
"It is official … thanks to your writing you have helped the foundations at Sharp HealthCare receive over 10,000 Doctors’ Day gifts. A mere 'thanks' doesn’t come close to the gratitude we all have for you."
05/08/14
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Copyright © 2005-2013, by Tom Ahern and Ahern Donor Communications, Ink. All rights reserved.
10 Johnson Road, Foster, RI 02825, Phone: 401-397-8104, Email: a2bmail@aol.com Twitter handle: thattomahern.