Suzie E. was kind enough to write. Maybe you've shared her initial frustration ... and her bird-loving triumph!
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Monthly giving cures several major fundraising ills
Yet so few charities push it well ... even the big guys
In this take-no-prisoners guest article by monthly giving expert, Erica Waasdorp, learn how much money you're actually losing by not doing a better job of promoting monthly giving to your current and newly acquired donors. Harvery McKinnon calls monthly giving "hidden gold." Erica calls it "the sleeping giant." Monthly giving sends the lifetime value (LTV) of a participating donor through the roof while at the same time trimming your fundraising costs.
How I write direct mail
Rule #1: love your donor deeply, fully, abundantly, extravagantly. Then double it, with sauce on top. Have a look inside my "loverizing" style.
95-year-old woman sends big unexpected check: Why?
"You've given me hope," she avers. This story speaks volumes about the donor's state of mind. Lots of good tips, too, for earning your donors' love.
Facebook may be the world's best mass prospecting tool ... and then there's major gifts prospecting
Back from Australia with a new report on how one charity BIG time on Facebook. Plus a review of major gift prospecting from the experts at DonorSearch. Read more....
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Training going OK?
"Tom Ahern never ceases to amaze me with how kind, quick-witted, and smart he is! These coaching sessions are great!" -- Nancy W., AZ, March 2015
Yes, it works.
As the fundraiser for a research charity, Suzie gets flamingly second-guessed by her presumptuous bosses. As a volunteer, though, she can do her appeals any way she likes ... and is raising serious bucks for a NYC animal rescue charity. Read her tale of woe and triumph here.
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Megan H., D of D at a major NYC charity, likes her new audit
"Tom, Thank you. How you can make a group of people this excited to read about what they have to work on - I don't know. But our team couldn't agree more with your insight in this audit. Your observations reinforced our suspicions around some of our work and made us look critically at other areas that we've never really considered before. We can't wait to implement all of this amazing feedback into our work."