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I hope you find this website useful for your work with donors and prospects. Email your comments and suggestions. One person chose to note, "You look older in person than your photo!" Thank the lighting. We shot the photo in 2005.
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Upcoming Workshops
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To view annual calendar, click.
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~ WRITE ... powerful, persuasive communications that help you raise more money and improve donor retention.
~ AUDIT ... your current "donor-comm" program through expert eyes and recommend detailed changes that can boost giving and loyalty.
~ TRAIN ... you to do everything we know how to do, via books, workshops, and this website.
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 Dammit, man - you've written a book [How to Write...] I wanted to write! Excellent, excellent stuff. Seriously, I'm going to have my staff and as many of my clients as possible read it.
Jeff Brooks
Creative Director
Merkle | Domain
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| | PSI case workshop handout Download here. It was great to share a little time with you in Tucson. Posted on Thursday, June 26, 2008 - 04:14pm New how-to: Writing the case for a major capital campaign Got to raise a billion? Learn the science and secrets of telling your story in a donor-inspiring way. A major campaign is different.
To make goal in a typical billion-dollar university campaign, you'll need to convince more than 100,000 people to give. Maybe half of them will be first-timers who have never given you a penny before.
What makes people rally? A good story helps. But good stories don't just happen. They're carefully made. A terrific case statement is as much applied psychology as it is good writing. And most institutions focus on exactly the wrong things.
Learn what it takes to make a great case. Ahern Communications now offers staff training and leadership orientation for institutions embarking on major capital campaigns. We developed this training over several years and field-tested it. It transfers to your staff and leadership the best practices of the world's most successful campaign case writers. For full details, email us or phone 401-397-8104.
Posted on Saturday, June 07, 2008 - 06:00pm A must-visit gallery... Now open: Online showcase of great fundraising examples Run, don't walk, to the SOFII website. Where you'll discover an ever-expanding selection of striking, bold, and highly effective fundraising ideas and campaigns submitted from around the world ... for you to learn and borrow from. Ken Burnett, the selfless pioneer who launched "relationship fundraising" into our industry's lexicon, supervises the SOFII project. He's gathered in one place an amazing inventory of campaigns that worked ... because they were daring, different, and full of heart. You have to register, but it's free. Click. Posted on Saturday, May 10, 2008 - 12:53pm | 
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My blog
Enjoy the Booze Cruise. Food crossed with politics? Whatever (and I mean that). A writer's so-called life. Go.
 Me make wordly T-shirtsWords to wear. For women, men, kids, pets. U chewz style, color, size. Click.
Fave how-to booksClick to become omniscient. YES!! Of course! You (as a star performer) should subscribe to our FREE, practical, how-to e-news. It's like an every-so-often micro-seminar in best practices. Click. Back issues of e-news. Click. Ahern workshops. Click. Testimonials from workshop attendees, click. Sample case statementsDownloadable PDFs from successful campaigns, to help you work out your case. Wheildon readability research
Australian editor Colin Wheildon did his pioneering research in the 1990s. It's the only research of its kind I know. Reprinted with permission. View selected findings.The place in FranceWe have a 2nd office in a wine-making village, deep in the south of France. (Note to hopeless Francophiles: we do rent the place.) To take a mental vacation, click. Out our front door: 
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Joyaux University
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Simone P. Joyaux, ACFRE, author of Strategic Fund Development: Building Profitable Relationships That Last (2nd edition) is my far-better-known colleague and spousal unit. Visit her vast website, packed with useful information for fundraising and organizational development. Click.
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