http://www.aherncomm.com/ Thu, 09 Sep 2010 23:08:54 -0400 http://backend.userland.com/rss092 Calling all ships at sea. Author, social media expert, and online fundraising guru, Ted Hart, will have me live and online as his guest on Monday, Nov Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.136.1 Find out now! Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.135.1 [Ahern on Twitter] Dear nonprofit client: Stop talking about yourself. You're not selling how watches work. You're selling telling time. [To follow... Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.134.1 Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.133.1 Troubled times. Opportunistic times, the IRA decides. Brits are shipping out for Cairo. Green Yanks are shipping in. But an "easy" arms hijacki Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.132.1 Is this the best use of a theme to drive a case for support? I think it just might well be! This case for support is brilliant: sparse yet bold, quiet Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.131.1 What's a marketing brief? An essential first step that forces staff and volunteers onto the same page re: the campaign you're about to launch. The ven Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.130.1 The average session rating at the 2010 AFP International Conference on Fundraising in Baltimore was 5.32 for all 131 sessions offered. The average spe Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.129.1 This tight, showy case unfolds like a great greeting card filled with tantalizing promises and mesmerizing imagery. Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.128.1 I love this annual report for its brains and beauty. Still, there are a few, mmm, flaws...? Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.127.1 Margaret Mead: "Never doubt that a small group of thoughtful, committed people can change the world." And create a terrific Toy & Action Figure Mu Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.125.1 (N. Zed = New Zealand, so natives say) What if, instead of coming to your great location for just a day or two, we came for two weeks and crammed in a Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.124.1 Simone and I spoke at two conferences in New Zealand, in late April and early May. The Red Cross Red Crescent Asia Pacific Fundraiser's Network invite Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.123.1 In the early 20th century, BLOG WRITES, the average lifespan was between 30-45 years. In medieval Britain, it was between 20-30 years of age. And now Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.122.1 Hie ye here. Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.121.1 I'm not trying to persuade someone to make a gift when I write direct mail. I'm trying to entertain them -- by making them feel good, by stirring thei Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.120.1 Katie Kozin writes, "Thank you very much for presenting last Thursday at Women in Development of Greater Boston’s Brown Bag lunch! Your presentatio Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.119.1 Norma J. Walker, VP for Professional Development, CASE, wrote on March 26:"It is...a special pleasure to congratulate you for being designated as a 'F Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.118.1 When you do this, you're printing money in the basement. You simply cannot flatter a donor too much. In fact, "flattering donors too much" is right at Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.117.1 Dear Merlin (I emailed), I am developing a metaphor. I need information about how GOOD is the glue that barnacles use to attach themselves to things? Tom<A2Bmail@nospam.com> http://aherncomm.com/news.php?e_LANQRYitem.116.1