Yes, it's real ... a gleeful charity shared this image with me. They'd set up a proper bequest pipeline a few years earlier. Now that pipeline routinely produces major final gifts from true believers.

PS: NOT an isolated case.

Would your org. like a similar STREAM of charitable bequests?

I'm guessing your answer is "Just tell me how, Tom!"

Well ... I will tell you how. But you'll have to invest some of your time ... and a bit of your money: $129 to be exact. (See details HERE.)

The title of this comprehensive webinar?

How to Market Bequests:
The Delicate (tho Highly Lucrative) Art
of Asking for that Final Gift

IF you join the crowd (and, yes, it already IS a crowd) at my super-webinar on Wednesday, January 29 (1.5 hours of training + unlimited Q&A featuring the one-and-only Prof. Russell James, PhD, JD, CFP) ... you'll learn exactly what YOUR nonprofit NEEDS to know, to set up an unrelenting charitable-bequest pipeline.

🧡 NEW: This session now qualifies for 1.5 points of CFRE credits!)

You will absorb world-sourced, true-expert, best-practice advice re: how to market bequests. This treasury of advice might well change your charity's goals and expectations forever . . .

Here’s my promise to most nonprofits, big and small: your fundraising appeals (and your other donor communications, digital and print) could quickly raise lots more money ... if you make a few simple changes.

Experts estimate that every year nonprofits fail to raise at least half what they could. Why? Basic fundraising mistakes infest their donor communications. And those comms reap predictably paltry rewards.

There are a number of common problems: confusing offers, poor readability, jargon self-indulgence, busted approval loops.

The good news? It’s all easily fixable. I can fix your stuff. Or you can learn to fix your stuff in-house, with some help.

Know this. You don’t have to be great to double your donations. You just have to be better.

And you can be better. Starting now. Sign up for my fundraising newsletter. It’s free.

fundraising copywriting training in donor-centric commUNICATIONS

ADRA (international)

Boys & Girls Clubs of America

Chabad on Campus (US)

Institute for Sustainable Philanthropy (UK)

Junior Achievement (US)

Mid-Shore (MD) Community Foundation (nonprofit capacity building locally)

Moceanic (global)

Nonprofit Marketing Guide (North America)

Rhode Island Foundation (nonprofit capacity building locally)

The Salvation Army Central Territory

Save the Children Global

Teach for America (national)

Volunteers of America (national)

Case Statements

Allina Health (MN)

Anchorage Museum (AK)

Connecticut Humane Society (CT)

International Charter School (RI)

Lucile Packard Foundation for Children’s Health (Stanford U.)

Planned Parenthood of Southern New England (CT, RI)

Waypoint Adventure (MA)

Fundraising direct mail
and donor newsletters

CARTI Cancer Center (AR)

Friends of the Mississippi River

The Marine Mammal Center (CA)

Planned Parenthood of Minnesota

Sharp HealthCare (San Diego)

USA for UNHCR (DC)

donor commUNICATIONS audits

Harlem RBI (NY)

Literacy Volunteers of Greater Hartford (CT)

Lollypop Farm (NY)

Native Plant Trust (MA)

Swedish Medical Center Foundation

USA for UNHCR (DC)